Points4Purpose - Podcast and New York Launch Event

Timing is everything. And this is the time to pivot to the new consumer reality.

In this podcast, three leaders from Points4Purpose ( James F. Trocmé , Ivan Schwartz , and Aaron Dauphinee, CLMP? ) talked with DCA's CEO, Dan Currell , about how to grow customer lifetime value in challenging times - and how to pivot a rewards programs to succeed when consumers are feeling the pinch.

Points for Purpose is a leading Australian rewards marketing firm that's launching in North America on Thursday, June 1st at an evening event at the Australian Consulate General in Manhattan (register here to attend live or virtually; I'm assured the drinks are far better if you go in person). P4P's mission of Purpose to Profit blends perfectly with DCA's Trade for Good motto - and brings P4P's method of blending consumer rewards with charitable giving to the U.S. and Canada. DCA is excited to see their post-launch trajectory and impact on the marketplace!