Pointless Things With No Purpose
Dr. David Moffet BDS FPFA CSP
Dental Practice Management Specialist > Dental Practice Profitability Expert > Dental Operations Consultant and Coach.
According to Wikipedia, “exterior house window shutters were originally constructed for light control, privacy, security and protection from the elements. Many areas of tropical Australia, the Mediterranean, Africa, and the American South, feature exterior shutters that block the strong sun from windows. Functional shutters hinge on each side of a window or at the top and swing closed when necessary.?Fixed and operable louvers shed rain, allow air transfer, filter direct sunlight, protect from small flying debris, and provide privacy... Solid panels and board-and-batten shutters are generally used for security or protection during severe weather. Non-functional shutters are merely used to enhance the appearance of a building.”
Another Google search showed that “custom exterior shutters can give a home a polished, unified look when their colours match the existing colour scheme. This is especially beneficial for those seeking to enhance the visual appeal of their residence, as custom shutters can add an individual and distinct touch.”
However, custom shutters that are fixed open and are attached permanently to exterior walls of houses, and obviously don’t fit the size of the windows they are mounted beside, and are never closed, are pointless, and look ridiculous.
Why would anybody do that?
It’s like wearing a scarf around your neck, while wearing short sleeves.
It’s incongruous.
In your business…
In your business, are you engaging in practices and processes that are incongruous with function, reality, and your goals and visions?
Are you practicing best practice for your patients, yet dictating their treatment based on their health fund entitlements and benefits, rather than best treatment?
Are you treating their health, or their wallet?
Are your diagnostic processes and treatment plan options aligned with best health practices?
Or are you just telling your patients what you “think” they are wanting to hear, rather than telling them what dentistry they ACTUALLY DO NEED to return their mouth to optimal health?
If you were an auto mechanic, and a client brought you a car that needed four bald tyres replaced and also four worn down brake pads replaced, would you allow that client to just fix one tyre and one brake pad now, and get the rest done in dribs and drabs sometime next year?
And possibly kill someone or maim them [or themselves] in the meantime?
Just like bald tyres and worn out brakes, dental disease and decay in the mouth does not fix itself… decay does not disappear, pockets don’t heal themselves, and nor do chips and cracks get better on their own.
It is your duty as a health care provider to help every patient receive their best dental care now, and not allow them to kick the can down the road thinking that things will be OK if they delay….
It is your duty to be a complete practitioner and to be mindful of your responsibility to the patient of letting them know exactly what is going wrong… and what will happen if they don’t get their necessary treatment completed in the time frame that you recommend.
It is your duty…
It is your duty to your patients and their health to provide them with the necessary treatment they need to restore their mouth to health now.
It is not your duty to sell them something useless [like non-functional custom exterior window shutters] that have no working purpose whatsoever.
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1 周The essence of patient care is indeed about prioritizing their health and well-being. Dr. David Moffet’s insights remind us that our duty extends beyond technical skills; it’s about fostering genuine connections and understanding our patients' needs. By committing to continuous growth and intentional practice, we can truly transform lives through dentistry.
Chief Experience Officer at billquiseng.com. Award-winning Customer CARE Expert, Keynote Speaker, and Blogger
1 周“Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!” Tom Peters. Doctors and CX experts do, too. As a CX expert, I advocate this: QUI TAKEAWAY: Customers pay for their experience, not your product or service. And it’s THEIR experience, not yours. They buy with emotion and justify their decision with reason. Customers seek the best emotional value in their experience, not your logically reasonable best price, product, or service. The best emotional value to your customers is your personalized interactions with them, not their “cash or credit” business transactions with you. But, as a doctor, you would advocate that the best emotional value in your patient's/customer's experience is a prompt resolution to their pain. So, while you, as a doctor, would see fixed, open, shutters attached permanently to the exterior walls of houses as pointless and ridiculous, as a customer, I would see such shutters as aesthetically appealing to those visiting my home. If I were to remove the shutters, people would see my house as dilapidated. So, even though we agree to disagree, I'm sure we can interact without being disagreeable.