Pointers for Working on LinkedIn Pulse and Using It for Lead Generation & Traffic

1. Understand LinkedIn Pulse

LinkedIn Pulse is LinkedIn's publishing platform that allows users to share long-form content. It’s a powerful medium to share thought leadership, industry insights, and valuable information in an easily discoverable format.

• Why Use LinkedIn Pulse?

It helps expand your reach beyond your immediate connections, allowing you to position yourself or your business as a trusted authority to a targeted professional audience.

• Who Can Publish?

Anyone with a LinkedIn account can write and publish on LinkedIn Pulse – it’s not restricted to influencers or experts.

2. How to Start Publishing on LinkedIn Pulse

Getting started is straightforward, but you want to ensure your efforts are strategic. Follow these steps to make the most of your content:

• Access LinkedIn Pulse:

On the LinkedIn home page, click on “Write an article” in the post section to begin drafting your content on the Pulse platform.

• Create High-Value Content:

Focus on topics that will resonate with your target audience (B2B professionals, marketing managers, and content creators). Key topics could include:

• Industry trends or challenges
• Case studies
• Thought leadership pieces tackling real-world problems.
• Use a Compelling Headline and Strong Visuals:

A headline is the first thing readers see. Keep it captivating and make sure it highlights the value your article offers. Add high-quality images or graphics to make your post visually appealing.

• Structure Your Content Well:

Use subheadings, bullet points, and concise paragraphs to ensure your article is easy to scan. Professionals don’t have time to read long, dense text.

• Include a Clear CTA:

Add actionable CTAs at the end of the article, such as:

• "Learn more about [topic] by following our page."
• "Click here to get started using LinkedIn Pulse."

This will guide readers to the next steps, whether it’s engaging with your business or exploring your services.

3. Tactics to Generate Leads & Traffic Through LinkedIn Pulse

Publishing on LinkedIn Pulse is just the beginning. Here’s how to leverage the platform for lead generation and driving traffic.

a) Write Content That Solves Problems

• Identify key pain points for your target audience and provide actionable insights in your article.
• For example, write a guide like "5 Ways B2B Professionals Can Boost ROI Using LinkedIn Marketing."

b) Optimize Content for SEO

• Keywords matter even on LinkedIn Pulse! Use industry-relevant keywords naturally within your headline and throughout the article.
• Incorporate phrases like "how to use LinkedIn Pulse for business," "lead generation on LinkedIn," or "LinkedIn marketing tips" to help your post rank higher.

c) Add Internal and External Links

• Drive traffic by strategically linking to your website or key landing pages within your content.
• For instance, if you have a signup page or case study that aligns with your article, link to it naturally.

d) Promote Pulse Articles

• Share your Pulse article via LinkedIn posts, your company page, and personal connections.
• Use relevant hashtags and tag industry peers to maximize visibility.

e) Engage With Comments and Shares

• Respond to every comment on your article to foster a dialogue with readers.
• Directly reach out to those who engage deeply with your post—they’re potential leads!

4. Use LinkedIn Pulse for Branding & Marketing

LinkedIn Pulse isn’t just about generating leads—it’s a tool for building brand authority and establishing trust.

a) Share Thought Leadership

• Aim to become the go-to resource in your niche by publishing high-quality, informative articles discussing industry challenges, trends, or insights.

b) Humanize Your Brand

• Showcase your expertise while keeping your tone approachable. Share anecdotes, behind-the-scenes stories, or lessons your team has learned.

c) Collaborate and Partner

• Publish guest articles or invite industry experts as contributors to your content strategy. It’s a great way to cross-promote your brand to new audiences.

d) Use Analytics

• LinkedIn provides data and insights on how your article performs. Track the reach, clicks, and engagement metrics to optimize future content.

5. Best Practices for Success on LinkedIn Pulse

Here are additional tips to ensure your efforts on Pulse yield maximum results:

• Publish Consistently

Regular posting (e.g., once every 2–4 weeks) keeps your brand top of mind and builds credibility over time.

• Include Multimedia

Videos, infographics, and charts increase engagement and can help break up long-form content.

• Cross-Promote

Don’t just confine your Pulse content to LinkedIn. Share it on your company blog, email newsletters, or Twitter to maximize reach.

6. Key Takeaways

• LinkedIn Pulse is a valuable platform for connecting with professionals, driving traffic, and generating leads.
• Focus on high-quality, problem-solving content tailored to your audience’s needs.
• Don’t forget to include clear CTAs and actively promote your posts.

It’s time to position your business as an industry leader on LinkedIn Pulse. Start now by publishing your first article and engaging with an audience ready for your solutions. Get started here.