Point of View - Volume 13
Freestyle | B Corp?
Freestyle is the digital transformation agency that keeps brands at the top of their game.
This week on Point of View, we discuss the art of crafting memorable user experiences and what to include in your CX map.
Opinion /?Customer Journey
Navigating the Customer Journey: What to Include in Your CX Map
Experience maps should serve the outcome and showcase your research in the most accessible and helpful way. Don’t be tempted to try to squeeze in as much information as possible. It’s a data visualisation and reference point, not an extensive report. You want to communicate the information to inform decisions.
Here’s our two cents on what information you should include in your CX map.
Opinion /?User Experiences
The Art of Crafting Memorable User Experiences: UX, UI, and Product Design Explained
The terms UX, UI, and product design are often used interchangeably, but it's important to understand the differences between them.
Here's why, along with our points to consider.
Opinion /?Data
Unlocking the Potential of Data: Is Your Web Platform Ready?
Your website is more than just a virtual presence, it has the power to drive growth and help you achieve your business goals. But to truly make the most of your website, you need to be able to leverage data effectively. And that requires a platform that’s designed to help you do just that.
Here are 11 reasons why it’s important to choose a platform that’s optimised for data.