The Point of Purchase - September 2024

The Point of Purchase - September 2024

What's New at geekspeak Commerce?

Celebrating Whitby One Chocolate at a Time

If you watched our web series The Black Business Catalyst Project, you'll recognize Kenesha Lewis of One More Cocoa Inc , a local Whitby chocolate shop. On Wednesday, September 18th, One More Cocoa launched a new Whitby Collection chocolate box featuring six unique flavours, each representing a different business in downtown Whitby.?

geekspeak was honoured with the "Scotch Geek Bonnet," a bon bon made with dark chocolate and scotch bonnet peppers, "a nod to the bold and innovative spirit" of geekspeak Commerce.

Be sure to visit Kenesha the next time you're in town, and keep an eye on the One More Cocoa website to see when the Whitby Collection drops so you can pick up your own!


Catch Up on Point of Purchase

Did you know you can watch all of our previous Point of Purchase episodes on YouTube and listen to them on Spotify? Check them out to learn about various topics within the retail and eCommerce ecosystems –?everything from digital shelf optimization to consumer insights to product taxonomy, Amazon content, and so much more.

Catch up on past episodes and stay tuned for information on when to check out our next one (hint: cybersecurity). You won't want to miss it!


Upcoming: Prime Big Deal Days 2024

Amazon Prime Big Deal Days are back! The massive sales event is slated for October 8-9, 2024. That means you have just over two weeks to ensure your Amazon listings are in pristine condition before the influx of traffic hits the marketplace.

Read our Amazon Prime Day Playbook here to learn about how to optimize your products before the big day. In this comprehensive playbook, we share tips on:

  1. Product selection and inventory management
  2. Optimal listing practices
  3. Capitalizing on Amazon coupons and deals
  4. Social media and external promotion
  5. Effective use of Amazon advertising
  6. Harnessing external traffic sources
  7. Leveraging reviews and feedback
  8. Ensuring stellar customer service
  9. Planning for the next Prime Day

Need support in ensuring you're properly set up for Prime Day sales? Reach out to us today.


September's eCommerce Superhero

Each month, we like to feature a company that not only embraces eCommerce, but that innovates and acts as a leader within the online space.

For the month of September, our eCommerce Superhero is Lactalis. Did you know that 9 out of 10 Canadians have one or more Lactalis dairy product in their refrigerators at any given time? From Black Diamond cheese to Astro yogurt to Lactantia milk and beyond, Lactalis sells some of the most recognizable dairy brands in grocery stores and online platforms across Canada.

More importantly, Lactalis Canada boasts an Environmental, Social and Governance roadmap focused on building a sustainable future by being a responsible business. They also place a large importance on community building, diversity, health and safety standards, and innovation?– making their 650+ dairy products a responsible choice.


Meet the Geek

Maira Shaath

Role: Production Coordinator

Time with geekspeak: 4 months

Currently Enjoying: Digital art!

Can't Live Without: Annoying my sisters


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