The Point of Purchase - March 2023

What's New at geekspeak Commerce?

Point of Purchase is Back!

We are very excited to announce the next episode of our live web series, Point of Purchase. Host Tricia Williams will sit down virtually with Tom M McFadyen , CEO of McFadyen Digital .

McFadyen Digital provides advisory, technology, creative, and marketplace performance management services to clients across the globe from offices in the US, Brazil, and India.?During the past quarter century, Tom McFadyen has overseen 250 large-scale eCommerce and marketplace projects while leading several employees at McFadyen Digital. Clients include 10% of the Fortune 500 and many of the solutions built generate over a billion dollars of annual online revenue.

This is sure to be an interview you won't want to miss, especially if your company actively sells on marketplaces, runs its own multi-vendor marketplace, or is interested in learning more about the marketplace model.

RSVP to the LinkedIn event here?and be sure to add it to your calendar.

Connect Women: Modernize with Marcom

On March 2nd, Whitby Chamber of Commerce hosted their annual Connect Women event at Deer Creek in Ajax. The event was well-attended and included incredible speakers from Talk Boutique , Proof Experiences , PATTISON Outdoor , and the amazingly inspiring Jenn Harper of Cheekbone Beauty Cosmetics INC .

geekspeak's Megan Kimmerer sat on a panel with fellow guests from The UPS Store Canada , Pink Palm MarCom , RainSpark Media Group , and moderator Salma Karray from Ontario Tech University .

Ontario Tech University

Next up on the geekspeak speaking circuit is a guest lecture at an Ontario Tech University marketing class on March 16th. Students in the Bachelor of Commerce program will learn about geekspeak Commerce and about eCommerce marketing as a potential avenue after graduation. Stay tuned on our social media accounts for pictures!

7 Benefits of an Optimized Product Taxonomy

We're launching a blog on?RetailTaxonomy.com! Below is a short preview of one of our first posts. Be sure to check out the website to see when the blog has launched, and read the rest of the posts once they're live in order to learn more about product taxonomy.

A well-defined product taxonomy is essential for any eCommerce business. An optimized product taxonomy enables customers to easily find what they’re looking for and understand exactly what they’re buying. It also helps eCommerce businesses to reduce time and costs associated with product management. Read on to learn about the many benefits of an optimized eCommerce product taxonomy.

1. Improved Customer Experience

An optimized product taxonomy helps customers to quickly find what they’re looking for, making the shopping experience smoother and more enjoyable.

2. Increased Conversion Rates

When shoppers can easily find what they’re looking for, it leads to higher conversion rates as the customer can quickly add to cart and make a purchase.

3. Enhanced SEO

An optimized product taxonomy can also help to improve search engine optimization (SEO), as it helps search engines to better index and rank a website’s products.

4. Improved Product Management

An optimized product taxonomy simplifies the product management process. By organizing products into categories, it’s easier to keep track of inventory and ensure that products are accurately represented.

5. Streamlined Data Analysis

Product taxonomies can also help to streamline data analysis. By organizing products into logical categories and sub-categories, it’s easier to identify trends and analyze customer behavior.

6. Better Targeted Advertising

By understanding how customers are browsing and buying, it’s easier to create more relevant ads that will drive more people to your own eCommerce store.

7. Improved Merchandising

An optimized product taxonomy can also help to improve merchandising. By understanding customer behavior and trends, it’s easier to create more effective merchandising strategies.

All in all, an optimized eCommerce product taxonomy is essential for any eCommerce business. It can help to improve the customer experience, increase conversion rates, enhance SEO, streamline product management, simplify data analysis, improve targeted advertising, and improve merchandising. With products that are organized into logical categories and sub-categories, customers can easily find what they’re looking for and businesses can better understand how customers are browsing and buying.

Interested in improving your own retail taxonomy??Reach out to our experts today.

March's eCommerce Superhero

Each month, we like to feature a company that not only embraces eCommerce, but that innovates and acts as a leader within the online space.

Our eCommerce Superhero this month is?Bimbo Canada. As the country's largest and oldest bakery, Bimbo is made for Canadians by Canadians. From Dempster's bread to Vachon cakes to Takis chips and everything in between, Bimbo owns some of the country's most beloved food brands. They continue to grow and thrive online just as in your favourite grocery store, with excellent eCommerce content across all channels from retail sites to Amazon.

Meet the Geek