The Point of Purchase - July 2024
What's New at geekspeak Commerce?
Catch the Latest Episode of Point of Purchase
Missed our last live episode of Point of Purchase: Canadian Commerce? You can still watch the recording on LinkedIn or listen to the audio-only version on Spotify to catch up on a great conversation?with Mike Bone of BrandSpark? .
In this episode, Mike and Isaac discussed the online sporting goods category, touching on everything from how trends support sales, to what type of content Canadian shoppers care about in this category, to brand loyalty, and much more.
Our Telly Award is Here!
In case you missed it, we won GOLD in the category of Online Series - Diversity, Equity and Inclusion (DEI).
Now in its 45th year, Telly Awards honours excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies.?
Our statuette has arrived and will soon find its permanent place on display in our office.
Ready to be inspired? Catch up on our award-winning series on YouTube!
Prime Time Success: The geekspeak Commerce Guide to Winning Amazon Prime Day in 2024
As an eCommerce services agency focused on helping businesses sell more online, geekspeak Commerce recognizes the unparalleled potential of Amazon's Prime Day for sellers and brand owners. As one of the most anticipated shopping events of the year, Prime Day can dramatically boost your sales, increase brand visibility, and establish a stronger rapport with your audience.
In July 2023, Prime Day shattered numerous records, marking it as the single largest sales day in Amazon's history with $12.7 billion spent. For sellers, this isn't just a number; it's a testament to the vast opportunities awaiting on the platform.
Luckily for sellers, Prime Day is on its way back, slated for July 16-17, 2024. To help sellers navigate and maximize this event, we are proud to present this comprehensive playbook. Drawing from the impressive statistics from last year's Prime Day - where Prime members saved over $2.5 billion and purchased more than 375 million items worldwide - this guide aims to equip sellers with strategies and insights for unparalleled success.
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July's eCommerce Superhero
Each month, we like to feature a company that not only embraces eCommerce, but that innovates and acts as a leader within the online space.
For the month of July, our eCommerce Superhero is BDC. BDC, or the Business Development Bank of Canada, is the bank for Canadian entrepreneurs. Flexible financing, expert advisory services, and various programs targeted to specific groups including women and Black entrepreneurs set BDC apart.?
Recently, BDC boosted their commitment to inclusive entrepreneurship by creating a new Inclusive Entrepreneurship team and investing an additional $250 million into helping Indigenous and Black-owned businesses.
This type of support ensures that more businesses, eCommerce or otherwise, are set up for success. Learn more about BDC's new commitment here.
Meet the Geek
Jerry Luke
Role: Client Services Specialist
Years with geekspeak: 9 years
Currently Enjoying: Buying items for a mini renovation - just got a new TV!
Can't Live Without: My family - I can't imagine life without them.