The Point of Purchase - January 2025
What's New at geekspeak Commerce?
Welcome, 2025!
From everyone at geekspeak, we hope you had a wonderful holiday season and a very happy new year. We've entered the new year refreshed, revitalized and ready to help you tackle your eCommerce needs.
Maximizing Conversion Rates: A Data-Backed Analysis for Shopify Store Owners
The new year is the perfect time to review and re-evaluate your eCommerce strategy. If your goal is to boost conversion this year, check out this content?from our blog. Read an excerpt below and click here for the full article.
As a Shopify store owner, your primary goal is to drive sales and grow your business. One of the most critical metrics to focus on is your conversion rate – the percentage of visitors who take a desired action, such as making a purchase. Optimizing your conversion rate can have a significant impact on your overall revenue and profitability.?
Understanding the Importance of Conversion Rates?
Conversion rates are the lifeblood of any eCommerce business. A higher conversion rate means that more of your website visitors are taking the desired action, whether that’s making a purchase, signing up for a newsletter, or completing a lead form. This directly translates to increased revenue and a more efficient use of your marketing and advertising spend.?
Consider this: if your Shopify store has a 2% conversion rate, and you’re able to increase it to 3%, you’ll see a 50% boost in sales without having to drive more traffic to your site. This is the power of conversion rate optimization (CRO) – it allows you to extract more value from your existing audience and resources.?
Analyzing Your Current Conversion Rates?
Before you can start optimizing your conversion rates, it’s essential to understand your current performance. Log into your Shopify admin panel and navigate to the “Reports” section. Here, you’ll find a wealth of data on your store’s conversion rates, including:?
By analyzing this data, you can identify areas of your Shopify store that are performing well and those that need improvement. This will serve as the foundation for your conversion rate optimization efforts.?
It’s important to regularly monitor and analyze your conversion rate data to identify trends, patterns, and opportunities for improvement. This data-driven approach will help you make informed decisions and implement targeted strategies to boost your Shopify store’s performance...?
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Catch up on Point of Purchase
If you're a brand or retailer (or anyone, for that matter), cybersecurity has likely been on your mind over the last few years as incidents including ransomware and customer data breaches have become ever more prevalent.?
In our latest episode of Point of Purchase, Isaac sat down with Zadock Orifa, Cyber Security Analyst at Guardlii Cyber Security Services , to discuss the most common cyber threats to retailers and how to mitigate those risks. Isaac and Zadock offered tangible advice, strategies and best practices for any business to follow in order to help keep themselves, their partners and their customers safe.
Check out this must-see episode on YouTube or listen on Spotify. You can even read about the key points discussed during?the episode on our blog, here.
January's eCommerce Spotlight
Each month, we like to feature a company that not only embraces eCommerce, but that innovates and acts as a leader within the online space.
For the month of January, our eCommerce Spotlight is on Groupe BMR . A Canadian company, Groupe BMR has over 275?home renovation centers and hardware stores across Quebec, Ontario and the Maritime Provinces. Honesty, equity, responsibility and solidarity are key values of BMR, who prides itself on offering?consumers and contractors highly personalized service in-store.
We are proud to welcome BMR to geekspeak's family of clients and can't wait to help them deliver that same level of service to their eCommerce shoppers.
Help Shape Our Content
Calling all geekspeak subscribers and followers! ?????What types of content would you like to see in future newsletters and posts on LinkedIn?
Statistics? Videos? Reports? You name it, we'd love to hear it. Drop us a line to let us know the types of content you love to see from us.