The Point of Purchase - February 2025
What's New at geekspeak Commerce?
Celebrating Black History Month
Happy Black History Month! The official theme for Black History Month 2025 in Canada is "Black Legacy and Leadership: Celebrating Canadian History and Uplifting Future Generations."
If you've been following geekspeak for some time, you know that last year we took our Black History Month celebrations to the next level, producing a month-long web series called The Black Business Catalyst Project?where we invited four business owners into our office for the month, filming their progress as they worked with our team to elevate their eCommerce businesses. This project was all about celebrating and uplifting Black Canadian entrepreneurs through mentorship, business support and access to resources –?and it even won a Gold Telly Award in the category of Diversity, Equity and Inclusion!
What better time to rewatch and reflect on that amazing experience than one year later? Throughout the month, we're?resharing episodes, behind-the-scenes photos, and showcasing where our four participants are now. Be sure to follow us on LinkedIn to view our posts, and watch the episodes on YouTube.
Upcoming Event: Retail Media Summit
On Wednesday, February 19th, the Path to Purchase Institute is hosting their 2nd annual Retail Media Summit Canada?in Toronto. This event brings together the most influential minds in retail and advertising for an evolved one-day experience designed to explore and redefine retail media's landscape in Canada and beyond.
We are proud to support this industry event as the Breakfast Sponsor, and can't wait to attend! We're looking forward to a day of networking, knowledge sharing, and learning about the latest innovations in retail media.?
Catch up on Point of Purchase
If you're a brand or retailer (or anyone, for that matter), cybersecurity has likely been on your mind over the last few years as incidents including ransomware and customer data breaches have become ever more prevalent.
In our latest episode of Point of Purchase, Isaac sat down with Zadock Orifa, Cyber Security Analyst at Guardlii Cyber Security Services, to discuss the most common cyber threats to retailers and how to mitigate those risks. Isaac and Zadock offered tangible advice, strategies and best practices for any business to follow in order to help keep themselves, their partners and their customers safe.
领英推荐
Check out this must-see episode on YouTube or listen on Spotify. You can even read about the key points discussed during?the episode on our blog, here.
February's eCommerce Spotlight
Each month, we like to feature a company that not only embraces eCommerce, but that innovates and acts as a leader within the online space.
For the month of February, our eCommerce Spotlight is on Maple Leaf Foods. Proudly Canadian with a rich history of excellence, Maple Leaf is a "carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and sustainability efforts that protect our planet."
We are so incredibly proud to welcome a company like Maple Leaf to our family of clients and support their vision for a better food future.
Meet the Geek: Pet Edition
Angie
Role: Barketing Manager
Supervisor: Megan
Tenure: 11 years
Can't Live Without: Her stuffed animals (called "babies"), a cozy bed, and her mom nearby!