The Point of Purchase - August 2024
What's New at geekspeak Commerce?
Catch our Last Episode of Point of Purchase
Missed our latest episode of Point of Purchase: Canadian Commerce? You can still watch the recording on LinkedIn or listen to the audio-only version on Spotify to catch up on a great conversation?with Mike Bone of BrandSpark.
In this episode, Mike and Isaac discussed the online sporting goods category, touching on everything from how trends support sales, to what type of content Canadian shoppers care about in this category, to brand loyalty, and much more.
Want to Be a Guest on POP?
Join us! If you're a part of the retail or eCommerce ecosystems and want to be a guest on a future episode of Point of Purchase, let us know by emailing us at [email protected]. We'd love to hear from you.
Visit us at Downtown Dash 2024
On Sunday, August 25th, NextGen4 and Autism Home Base are taking over downtown Whitby for Downtown Dash 2024! Participants will visit multiple downtown businesses throughout the afternoon, completing challenges for points and prizes.
geekspeak is on the map this year, with teams competing in a basketball-inspired game in our office.
Teams of up to 5 people ages 19+ can sign up to participate on Eventbrite. We hope to see you there! Sign up here.
Innovative Video Marketing Strategies for eCommerce Success
Standing out from the competition requires a strategic and multifaceted approach. One powerful tool that savvy eCommerce businesses are leveraging to drive growth and engagement is video marketing. This article will explore innovative video marketing strategies that can propel your eCommerce venture to new heights of success.?
The Rise of Video in eCommerce?
The proliferation of video content across various digital platforms has transformed the way consumers interact with brands. According to recent studies, video content is now the preferred format for most online users, with platforms like YouTube, TikTok, and Instagram leading the charge. For eCommerce businesses, this shift presents a unique opportunity to captivate and engage their target audience in a more immersive and compelling manner.?
Leveraging Product Videos?
领英推荐
One of the most effective video marketing strategies for eCommerce is the use of product videos. These videos allow customers to get a closer look at the features, benefits, and unique selling points of your products, ultimately driving increased conversions and reducing product returns. By showcasing your products in action, you can create a more engaging and informative shopping experience, ultimately building trust and confidence in your brand.?
Storytelling through Video?
Simply showcasing your products may not be enough to stand out. Successful eCommerce businesses are increasingly turning to the power of storytelling through video. By crafting compelling narratives that resonate with your target audience, you can create an emotional connection and foster a deeper level of brand loyalty. Whether it’s highlighting your brand’s values, showcasing your product’s origin story, or sharing customer testimonials, video storytelling can be a powerful tool for driving engagement and building a strong brand identity.?
August's eCommerce Superhero
Each month, we like to feature a company that not only embraces eCommerce, but that innovates and acts as a leader within the online space.
For the month of August, our eCommerce Superhero is Staples Canada. Staples is known as "the working and learning company," offering more than just office supplies. With numerous programs and supports for businesses and teachers, Staples Studio locations for co-working and meetings, Staples Spotlight locations for training sessions and presentations, and engaging in-store experiences for kids and adults alike, Staples is a leader in retail innovation.
Last month, we partnered with Staples to develop an interactive in-store AR (augmented reality) experience called The Backpack Challenge. The game is aimed at kids ages 6-11, turning Staples stores into an interactive playground where children can find and collect different characters throughout the aisles, adding them into their virtual backpack for points.
Read more about Staples' back-to-school innovations, including The Backpack Challenge, here.?Be sure to check out the game inside your local Staples store to join in on the fun!
Meet the Geek
Kim Buenaflor
Role: Amazon Specialist
Years with geekspeak: 2 years
Currently Enjoying: Decorating, and volunteering for Community Cats
Can't Live Without: My loved ones