The Point of Purchase - April 2024
What's New at geekspeak Commerce?
Catch Up on Point of Purchase: Canadian Commerce
Missed our latest live episode of Point of Purchase: Canadian Commerce? That's okay! You can catch up on the recording on LinkedIn or YouTube, or listen to the audio-only version of the episode on Spotify.
In this episode, Tricia Williams sat down with Felicia Colasanto , Senior Research Manager at BrandSpark International, about eCommerce data and shopper insights in the home improvement category. We learned some surprising statistics around gender-based shopping in this category (hint: it's not only men making purchases), heard some anecdotes about the importance of a good omni-channel experience, and talked about key takeaways for brands and marketers alike.
Click here to listen to these insights and more on our Spotify channel!
Time to Spring Clean Your Product Listings
Spring has officially sprung, and with that, many are embarking on their annual spring cleaning. For brands, retailers, and marketplaces, this cleaning should extend to your websites as well.?Spring is the perfect time to review your product listings, campaigns, landing pages and more. What's working? What isn't? What improvements can you make today to ensure a smooth and successful summer of sales?
If you need support in improving the performance of your eCommerce product pages this spring, reach out to our team today. From cleaning data and re-categorizing products, to updating hero images and boosting on-page SEO, we can handle it all. Reach out to our team today to learn more.
New Blog: Uncovering the Influence of Product Imagery on eCommerce Performance
Consumers rely heavily on visual cues to make purchasing decisions, so the role of product imagery in eCommerce cannot be overstated. From the moment a potential customer lands on a website to the final click of the checkout button, the images they encounter play a crucial role in shaping their perception of a product and ultimately influencing their buying behaviour. In this comprehensive exploration, we delve into the hidden metrics behind product imagery and how it impacts eCommerce performance. By understanding these metrics, eCommerce business owners and marketers can unlock new opportunities for growth and success.?
The Power of Visuals in eCommerce?
In eCommerce, where physical touch and firsthand inspection are absent, the power of visuals reigns supreme. Product imagery serves as the virtual showroom for online shoppers, offering them a glimpse into the features, quality, and appeal of a product. High-quality images not only grab attention but also instill confidence in potential buyers, alleviating concerns about the authenticity and suitability of the product.?
Understanding the Metrics?
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Behind the scenes of every successful eCommerce venture are many metrics that shed light on the performance of product imagery. These metrics encompass various aspects, including click-through rates, conversion rates, bounce rates, and average session duration. By analyzing these metrics in conjunction with the visual elements present on the website, businesses can gain valuable insights into how consumers interact with product images and tailor their strategies accordingly.?
April's eCommerce Superhero
Each month, we like to feature a company that not only embraces eCommerce, but that innovates and acts as a leader within the online space.
For the month of April, our eCommerce Superhero is Bad Monkey Popcorn! Did you know that Bad Monkey is the world's first heatable and compostable pre-popped bag of popcorn? With multiple awards and multiple delicious flavours under its belt, Bad Monkey continues to innovate and change the at-home popcorn game. Not only that, but the brand's story is intimately woven into their content across various eCommerce channels - something we often preach as an important way to grab the attention of new customers and drive brand loyalty. Now available on Amazon!
Meet the Geek
Katie Robert
Role: Client Success Manager
Years with geekspeak: 5 years
Currently Enjoying: Reading The Goldfinch by Donna Tartt
Can't Live Without: My kids