The Poets & Painters of Marketing :

Early advertising can be traced back to ancient civilizations, where promotional messages were communicated through various mediums such as papyrus posters, stone carvings, and public announcements. In ancient Egypt, trade and property sales were advertised, while in ancient Greece and Rome, messages carved on stone or metal were used to announce events and political campaigns. Chinese advertising emerged during the Han Dynasty, employing shop signs, billboards, and street criers to promote goods and services. The Industrial Revolution further transformed advertising as mass production and urbanization led to new advertising methods and mediums. Early advertising set the foundation for the evolution of this field, laying the groundwork for the sophisticated advertising practices seen today.

Role Of Advertising

Advertising plays a crucial role in the successful launch of a new product. It helps create awareness, generate interest, and drive sales. Here are some key roles advertising plays in the new product launch process:

1. Building Awareness: Advertising helps introduce the new product to the target market, creating awareness about its features, benefits, and availability. Through various advertising channels such as television, radio, print media, online platforms, and social media, companies can reach a wide audience and generate initial buzz.
2. Generating Interest: Advertising aims to generate interest and curiosity among potential customers. By highlighting unique selling points, innovative features, and the value proposition of the new product, advertising campaigns can pique the interest of consumers and make them eager to learn more.
3. Educating Consumers: New products often require educating consumers about their purpose, functionality, and how they can improve their lives. Advertising can effectively communicate these messages through engaging and informative content, demonstrating product usage, and showcasing real-life scenarios where the product can be beneficial.
4. Creating Brand Identity: Advertising campaigns for new products contribute to shaping and strengthening the brand identity. Consistent messaging, visuals, and brand personality in advertisements help establish a distinct image for the product and its associated brand. This can help differentiate the new product from competitors and build long-term brand recognition and loyalty.
5. Influencing Perceptions: Advertising plays a significant role in shaping consumers' perceptions of a new product. Through strategic messaging, visuals, endorsements, and storytelling, companies can position the product as desirable, innovative, and superior to competitors. Effective advertising can positively impact consumers' attitudes and beliefs, driving them to consider purchasing the new product.
6. Driving Sales: Ultimately, the main objective of advertising in a new product launch is to drive sales. By creating awareness, generating interest, and influencing consumer perceptions, advertising campaigns can motivate potential customers to make a purchase. Well-executed advertising strategies can lead to increased sales, market penetration, and revenue growth for the company.

Best Institutes for studying Advertising in india:

There are several reputable institutions in India that are known for producing advertising professionals with the necessary skills and knowledge. Here are some well-regarded institutes for hiring advertising professionals in India:

1. Mudra Institute of Communications, Ahmedabad (MICA): MICA is a renowned institute for strategic marketing and communications. It offers various programs in advertising and marketing, including a Post Graduate Diploma in Management - Communications (PGDM-C).
2. Indian Institute of Mass Communication (IIMC): IIMC is a premier institution in the field of mass communication and journalism. It offers postgraduate programs in advertising and public relations, attracting students with a strong foundation in media and communication studies.
3. National Institute of Advertising (NIA): NIA is one of the oldest advertising institutes in India. It offers comprehensive programs in advertising and communication, focusing on practical training and industry exposure.
4. Xavier Institute of Communications (XIC): XIC, located in Mumbai, offers a variety of courses in advertising, marketing, and public relations. The institute has a strong industry network and provides practical training through internships and workshops.
5. Symbiosis Institute of Business Management (SIBM), Pune: SIBM offers an MBA program with a specialization in marketing and communication management. The institute has a strong focus on grooming future marketing and advertising professionals.
6. Indian Institute of Technology (IIT) - Department of Management Studies: Some IITs in India have management programs with a specialization in marketing, which can be beneficial for hiring advertising professionals with a technical background.

It's important to note that while these institutions are well-regarded, admission decisions should also consider the specific skills, experience, and compatibility of candidates with the institution needs.

Best Organisations in India to work in Advertising:

There are several advertising companies in India that are known for their industry reputation, work culture, and opportunities for professional growth. Here are some well-regarded advertising companies in India where individuals may consider working:

1. Ogilvy & Mather: Ogilvy is one of the world's largest advertising agencies, known for its creative and strategic excellence. It offers a wide range of advertising services and has a strong presence in India with offices in major cities.
2. JWT (J. Walter Thompson): JWT is a global advertising agency with a long-standing history and expertise in the industry. It has a strong presence in India and offers diverse advertising and marketing services.
3. McCann Worldgroup: McCann is a global advertising agency known for its creative campaigns and strategic approach. It has a significant presence in India and offers a range of advertising and communication services.
4. Lowe Lintas: Lowe Lintas is a leading advertising agency in India, known for its innovative campaigns and client roster. It offers integrated marketing communication services and has a strong creative reputation.
5. DDB Mudra Group: DDB Mudra Group is a prominent advertising and communications network in India. It offers a wide range of services, including advertising, digital marketing, design, and more.
6. Leo Burnett: Leo Burnett is a global advertising agency with a strong presence in India. It is known for its creative storytelling and innovative campaigns across various media channels.
7. Publicis India: Publicis is a leading advertising and communications company with operations in India. It offers a range of services, including advertising, digital marketing, branding, and more.
8. Havas Worldwide: Havas is a global advertising and communications group with a presence in India. It offers integrated advertising, digital, and marketing services.
9. Wieden+Kennedy: Wieden+Kennedy is a renowned international advertising agency known for its creative work. It has an office in India and offers a range of advertising and marketing services.
10. FCB Ulka: FCB Ulka is a leading advertising agency in India, offering services across advertising, digital marketing, brand strategy, and more. It has a strong presence and a diverse client base.

These are just a few examples, and there are many other reputable advertising companies in India. It's essential to research the culture, client portfolio, work philosophy, and career growth opportunities of each company to find the best fit for your skills, interests, and career goals.

Hirearcy in Advertising:

The hierarchy in advertising companies typically follows a structure similar to most corporate organizations. While the specific titles and roles may vary slightly between companies, here is a general outline of the hierarchical structure commonly found in advertising agencies:

1. Entry-Level Positions:

• Account Coordinator/Assistant: Provides support to the account management team, assists with client communication, and handles administrative tasks.
• Media Assistant/Planner: Assists in media planning and buying, research, and coordination with media vendors.
• Creative Assistant/Junior Copywriter/Art Director: Works under the supervision of senior creatives, assists in ideation, and helps with copywriting or art direction tasks.

2) Mid-Level Positions:

• Account Executive/Manager: Manages client relationships, develops marketing strategies, coordinates project timelines, and oversees campaign execution.
• Media Planner/Buyer: Develops media plans, negotiates with media vendors, monitors campaign performance, and optimizes media spend.
• Copywriter/Art Director: Creates advertising concepts, develops creative campaigns, and collaborates with designers or copywriters to execute the ideas.

3) Senior-Level Positions:

• Account Director/Group Account Head: Leads account teams, manages client relationships at a senior level, oversees strategic planning, and ensures client satisfaction.
• Media Manager/Director: Develops media strategies, manages media budgets, leads media planning and buying teams, and evaluates campaign performance.
• Creative Director: Sets the creative vision, guides the creative team, approves and oversees the execution of campaigns, and ensures brand consistency and innovation.

4) Leadership/Executive Positions:

• Chief Executive Officer (CEO)/Managing Director: Responsible for the overall direction, growth, and profitability of the agency.
• Chief Creative Officer (CCO)/Creative Head: Sets the creative direction and standards for the agency, oversees the creative team, and ensures the quality of work.
• Chief Marketing Officer (CMO)/Head of Strategy: Develops and implements the agency's marketing strategies, identifies new business opportunities, and manages client relationships at a strategic level.

Best Award Winning Campaigns:

There have been numerous award-winning advertising campaigns worldwide that have garnered recognition and acclaim for their creativity, effectiveness, and impact. While it is challenging to provide an exhaustive list, here are some examples of highly acclaimed advertising campaigns that have received prestigious award

1. "Dumb Ways to Die" by Metro Trains (Australia): This campaign, aimed at promoting train safety, used an engaging and humorous animated video along with a catchy song. It won multiple awards at Cannes Lions, including the Grand Prix in various categories.
2. "The Man Your Man Could Smell Like" by Old Spice (USA): Old Spice's humorous and viral ad campaign featuring Isaiah Mustafa became a cultural phenomenon. It won multiple awards, including the Grand Prix at Cannes Lions.
3. "Share a Coke" by Coca-Cola (Global): This campaign replaced the Coca-Cola logo on its bottles with popular names, encouraging people to share personalized Coke bottles. It received numerous accolades, including the Cannes Creative Marketer of the Year award.

4) Fearless Girl" by State Street Global Advisors (USA): This campaign featured a bronze statue of a young girl defiantly facing Wall Street's iconic charging bull. It won multiple awards, including the Grand Prix for PR at Cannes Lions.

5) "The Truth is Worth It" by The New York Times (USA): The New York Times' powerful ad campaign highlighted the importance of journalism and the pursuit of truth. It received numerous awards, including the Grand Prix at Cannes Lions.

6) "The Man Who Walked Around the World" by Johnnie Walker (Scotland): This campaign featured actor Robert Carlyle taking viewers on a journey through the history of the Johnnie Walker brand. It won multiple awards, including the Grand Prix at Cannes Lions.

7) "Like a Girl" by Always (USA): This campaign challenged stereotypes by addressing the phrase "like a girl" and empowering girls and women. It received several awards, including the Grand Prix at Cannes Lions.

These are just a few examples of award-winning campaigns that have achieved global recognition.

Future:The future of advertising is poised for exciting transformations driven by technological advancements and evolving consumer behaviors. With the rise of digital platforms, mobile devices, and artificial intelligence, advertising is becoming increasingly personalized, targeted, and interactive. Data analytics and AI-powered algorithms enable advertisers to deliver highly relevant and customized messages to individuals, enhancing the effectiveness of campaigns. Additionally, emerging technologies like virtual reality, augmented reality, and voice assistants offer new avenues for immersive and engaging advertising experiences. The future of advertising will continue to focus on creating meaningful connections with consumers, leveraging data-driven insights, and embracing innovative technologies to deliver impactful and measurable results.