PodSchool: Pinterest for Podcasters

Why Pinterest is the Best Platform to Grow Your Podcast

In the last 30 days, I’ve had 7,140 visitors to my website show notes. My number one traffic source, other than direct traffic? Pinterest. Not Instagram. Not TikTok. Pinterest.

And here’s the kicker: those visitors are spending an average of 23 minutes on my website. That’s huge. The average website visit lasts about 52 seconds, so when I see Pinterest bringing in listeners who stick around for almost half an hour, I know we’re onto something big.

So in this post, I’m going to break down why Pinterest works for podcasters, how to market your podcast effectively on Pinterest, and how to make it a seamless part of your workflow.

Listen to this Episode: Apple Podcasts | Spotify

Why Should Podcasters Use Pinterest?

Most people think Pinterest is just for wedding planning or home decor ideas, but Pinterest has 553 million monthly active users, and it reaches 40% of U.S. households with an annual income over $150K. If you’re using your podcast to grow your business, that’s an audience you want to tap into.

Unlike TikTok or Instagram, where you have to search or scroll endlessly for content, Pinterest works like a discovery engine. People go there to find new ideas, and they don’t even have to be looking for your podcast specifically to find it. The algorithm puts your content in front of them based on their interests.

Pinterest vs. Other Social Media

I’ve been tracking social media conversions for a year, and here’s what I found:

• Pinterest: 500,000 views, 20,000 engagements, and 1,400 click-throughs.
• Instagram & TikTok (combined): Less than 500 click-throughs.

I’ve spent hundreds, maybe thousands of hours creating content for Instagram and TikTok, and yet Pinterest is outperforming both—by a landslide.

How the Pinterest Algorithm Works

Pinterest prioritizes content in three ways:

1. Follower content – Pins from accounts you follow.
2. Related content – Pins that users with similar interests have saved.
3. Interest-based content – Fresh pins the algorithm suggests based on browsing behavior.

This means your podcast pins can reach your ideal audience organically—over and over again.

Let’s say you have a podcast about starting a community garden. Your pins might show up for:

• People searching for gardening tips.
• People interested in organic cooking.
• People saving content about nonprofit work.

That’s the power of Pinterest: it works for you, putting your podcast in front of the right people at the right time.

The Lifespan of Pinterest Content

Another reason to prioritize Pinterest? Your content lasts longer.

• A post on TikTok, Instagram, or Facebook typically has a 12 to 48-hour lifespan.
• A Pinterest pin can remain active for up to 2 years (or longer!).

I have a Pinterest account I haven’t posted on since 2020, and it still gets 50,000 monthly views. Can you say the same for your Instagram posts from four years ago?

How to Market Your Podcast on Pinterest

1. Create a Pinterest Business Account

If you haven’t already, set up a Pinterest business account (or convert your personal account). This allows you to access analytics and insights.

• Make sure your bio includes your podcast name and a link to your website.
• Clean up your boards if converting a personal account. You don’t want your old wedding inspiration mixed in with your podcast content.

2. Create Click-Worthy Pins

Pinterest is not Instagram. You’re not just announcing a new episode—you’re selling the value of that episode.

Bad example: "New Episode! Listen Now!"

Great example: "Want to book your first celebrity makeup client? Here’s how to reach out to their management team."

Your pin should:

• Inspire action.
• Speak to the problem your audience has.
• Have a clear CTA (e.g., “Click here to listen”).

3. Use Canva to Design Pins

If you’re not using Canva, start now. It’s the easiest way to create pins.

• Use Pinterest templates to keep your design on-brand.
• Add a CTA like “Click to listen” or “Save for later”.
• Make it scannable and engaging.

4. Always Add a Clickable Link

Every pin needs a link—never leave this blank!

Your pin should link to:

1. The corresponding blog post/show notes on your website (preferred).
2. A link to your podcast episode on a directory like PodLink.

Don’t just link to your podcast homepage. Make it foolproof for listeners to find the exact episode you’re promoting.

5. Post Consistently (But Don't Stress)

You don’t need to post daily—once a week for 12 weeks is enough to start seeing results.

• It takes about 3 months to gain traction on Pinterest.
• The key is consistency over time.

My Favorite Podcasts about Pinterest

Pinterest is a long-term game. It’s not about going viral overnight—it’s about building a traffic source that works for you.

If you want to dive deeper into Pinterest strategy, check out my favorite Pinterest podcasts:

• Simple Pin Podcast
• Pin Talk

Pinterest will change the way you promote your podcast. Want to work with me? Schedule an appointment here.