PodPros Q3 Takeaways
As a podcaster, I've really worked on upping my game this year to grow my audience, build a business, and cultivate conversations on the Community Strategy Podcast.
Since January, I have been a part of an amazing community for podcasters called PodPros and have attended the Q1, Q2, and now Q3 events that are hosted by Alex Sanfilippo.
The PodPros Q3: A Virtual Podcasting Event On 07/21/22 ?? Focused On Sharing Good Ideas for Podcast Guests and Hosts was a fantastic virtual series of interviews with an interactive chat to boot.
Below I'm sharing my takeaways and notes from the day, and I hope you find them valuable. I attended the Guest Track as my goal for the remainder of this year is to get onto 22 podcasts in 2022, If you are a podcaster in need of a guest to talk about community, let me know!
Tools that PodPro used to set up this event:?
? My notes reflect the sessions in the Guest Track
? I’m looking for podcast shows to pitch to guests on, here is my media page and press kit if you feel like I’d make a good guest, or if you know me and could recommend a podcast that I’d be a good fit for as a guest (a warm connection would be super awesome!)?
? Did you like my notes? Say thanks with a cup of coffee!?
Opening Remarks: Tips from Alex
In this session, Alex Sanfilippo shares something that has been bothering him about the podcasting experience; on both sides of the mic. And it's that there's a lot of friction involved with podcasting and life when it comes to balance. Alex shares an alternative way to view, produce, and share your podcast. He calls it, "frictionless podcasting" and shares ways to make podcasting a natural, long-term part of your life that will lead to less stress but more fulfillment.
About Alex Sanfilippo?
Alex Sanfilippo is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his team have created popular services like PodMatch, a service that matches podcast guests and hosts together for interviews, and Podcast SOP, a project management tool that helps podcasters keep up with their episode releases.
Step 1: Revisit your Why - how it connects with you, and your business, is it enjoyable??
Step 2: Build a Virtual Community - We have connected thanks to the new digital world and why is it important to you, connecting your “why” with what matters to you.?
Step 3: Avoid “shiny” objects - Tools can be distracting because every day things come out, and tell you how you should check out the “next thing”?
?Action Item: Community Builders: Check out this post that helps you figure out what tools you need and when to keep your tech tools simple?
Step 4: Remove friction to have longevity with your podcast?
*Sharing the journey (take a photo of you doing the thing) with them, so they can be a part of the podcast journey that you are experiencing and connect with you!?
The State of Podcasting: You Never Know Who's Listening (Keynote with Todd Cochrane)
In this keynote session, Todd Cochrane (Founder of Blubrry Podcasting and one of the first 40 podcasters ever) delivers The State of Podcasting Address for PodPros Q3, which contains details of the past, present, and insights into the future of the podcasting industry. Additionally, Alex brings up the topic of podcast listenership, which leads Todd to share an inspiring story about how we never know who's listening. This is a notetaking-worthy conversation that you won't want to miss!
Todd Cochrane, CEO of Blubrry Podcasting, wrote the book on podcasting. Well, at least the first one: “Podcasting: The Do-It-Yourself Guide.” The founder of the People’s Choice Podcast Awards and the Tech Podcast Network, he’s also credited with introducing the first advertisers into podcasting, GoDaddy. Cochrane was inducted into the inaugural class of the Podcast Hall of Fame in 2015. But perhaps his biggest influence on podcasting is Blubrry Podcasting and its parent company RawVoice, which is a full-service podcast hosting service, with the No. 1 podcasting plugin for WordPress, and much more. A United States Navy Veteran who served 25 years and retired with the rank of Senior Chief Petty Officer, Cochrane resides in Quincy, Michigan.
Key Takeaways?
As a guest, you should be telling the same story, but positioning it to different audiences each time, so there is a way to share the stories with different people?
As a host, as doing a podcast, while working on promoting other podcasts, mostly there is not a huge overlap in regards to the audience subscribers and listeners??
? Action Item: Schedule Sprints of guesting on several podcast shows
As a guest - With a goal of reaching more people, he recommends getting on 2-4 podcast shows per month if you are working to promote by consistent scheduling or “sprints” if you are in “launch” mode with a new product or service. Also, consider seasonality and what you are able to fit into your schedule.?
As a guest - If you get on a “big show” it could be great, but sometimes they aren’t able to hold a “large” audience over time. In a smaller show, the host would know a good amount of the listeners individually and could shift the conversation to address the people who are directly in their audience with the conversation that will keep them listening?
As a host - Why is it important to “own your own hub” - Where you go “home” is the website, it is where a host can focus your attention, build exposure, helps with SEO and google exposure, listings/ rankings - you really need your own “home” for your podcast.?
Goals of a successful podcast host:?
“Don’t build your castle on “rented” ground - mico sites are challenges for podcasters for man reasons, change of business, changes in ranking?
“People aren’t searching for a podcast name, they are searching for a topic,” said Todd
How to Effectively Get Booked on Podcasts | Kay Suthar
In this talk, Kay Suthar will share with you the top 3 proven and tested methods that have benefitted several other Podcast Guests. You will learn how to become confident as a Guest, the do's and don'ts of appearing as a Guest on Podcasts, and how to get the host to invite you back on their Podcast, again and again! And ultimately become a Sought-After podcast guest with hosts chasing you down!
About Kay Suthar?
Kay Suthar, is the CEO of Make Your Mark Podcast Agency and the Host of Uncensored Society Podcast.?
When live events got shut down during the pandemic, Sales Expert, Kay Suthar, started seeking out guest interviews on existing podcast shows. After countless rejections, she crafted an approach that landed her 100 interviews in 60 days.?
By diving into the deep end of the podcasting world, strikingly, Kay noticed many didn’t know how to get booked on other podcast shows, therefore leaving BIG money on the table.
Key Takeaways - Need to do 3 things to be a successful business =Promote, Promote, Promote?
How to successfully get on podcasts → Not as simple as we may think
4 Reasons why your pitch may be rejected?
Step 1: Do your research?
Step 2?
Do not use “pre-written” “copy-paste” pitches?
Step 3: Make it easy on the host?
Step 4: Learn to improvise?
Have fun with it! Don’t get annoyed and angry, it will happen - keep it fun!?
The more you share your story on podcasts, you’ll gain more confidence?
?Action Item: Tracking guest outreach, pitches?
Put together a spreadsheet to track pitches you can use this to get you started!?
Tips for good pitches?
Selling to Podcast Hosts Instead of Listeners | Chris Williams
Deconstruct and reimagine the podcast marketing processes you think you understand. Podcasting profitably today is the opposite of everything you’ve ever learned. In this session, Chris Williams challenges us to take a step back and see what’s really going on behind the microphones of the best high-ticket sales and lead gen hosts and guests in podcasting. About Chris Williams?
Chris Williams works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs. As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offer strategies is why he is here.
?Key Takeaways?
Research the podcast audience and the host → are they able to both use what we do??
Be Open to continuing the conversation after the interview if they would be interested in what they are doing!?
领英推荐
Only host and guest on shows that are really intentional about the conversation, helping the audience and the host – this is the fastest way to group coaching, 1:1 coaching, and high-ticket - do the RIGHT work to get the BEST results!?
How do you know when is the right time to transition to talk about your product or service without feeling “salesy”?
Focus on the context and create a great experience for the listeners and the audience?
What really works is going on shows with a HOST that could be a client!?
He recommends finding guesting fun and entertaining - 3 podcast guest interviews per week?
? Action Item: Link to Group Coaching Nation https://link.groupcoachnation.com/widget/appointment/groupcoachnation/alexsanfilippo?
How to Engage Listeners and Influence Podcasters | Johnny Ball
One of the most useful and important books ever written on connecting and influencing people was Dale Carnegie's How to Win Friends and Influence People but it's old, the examples are old and even the modernized version is old. In this session, Johnny Ball goes through key principles from How to Win Friends and Influence People that apply to us in the world of podcasting that we could be using to land more appearances and deeper networking connections and how we can use them in 2022 and beyond.
About Johnny Ball (Present Influence)
Podcast presentation coach & host of Podfluence - Build professional authority with podcasting. Semi-pro speaker and skeptic, former flight attendant. If you like a bit of dry English humor, philosophy, funny stories, and chats about influence and persuasion or podcasting for business, I could be the guest you're looking for. The James Cordon of podcasting (A chubby English guy who thinks he's funny and likes to sing in the car.)
Making connections with the “right” people and being intentional about guesting
Establish yourself as a guest with podcasters?
Get invited back as a guest?
Key Takeaways?
Listen to podcasts and give a rating and/or review?
When contacting the host, share a compliment about the podcast show?
“Don’t be needy, be Succedy.”?
Being curious / Being Excited / Success Stories → Powerful triggers to share your story when guesting?
During the interview?
After the interview?
Converting Listeners Into Leads | Courtney Elmer
Feel like you’re giving away your best content inside every interview, but still not getting the ROI you want for your time invested? In this session, Courtney Elmer helps us discover how to tap into the power of listener psychology and structure your content in a way that compels someone listening to take action, so you can convert more listeners into leads and get the most out of every interview. If you're ready to skyrocket listener engagement, welcome a steady flow of new leads, and FINALLY, experience what it’s like to be one of those guests people can’t stop raving about — this is for you! About Courtney Elmer?
As a Forbes-featured business system and podcasting expert, Courtney Elmer shows online business leaders how to create, launch, and leverage a profitable podcast so they can reach a wider audience with their message, be seen as an expert in their niche, and drive traffic and sales to their business on autopilot. A corporate-escapee, cancer survivor and host of the globally ranked podcast Systems Made Simple?, Courtney’s had the privilege of interviewing industry greats including John Lee Dumas, Jen Kem, Grant Baldwin, Kate Northrup, and many others — and her expertise on business systems and podcasting has been sought by leaders and teams for Forbes, Business News Daily, PopSugar, Buzzfeed, and dozens more.?
She's also the CEO & Founder of The EffortLESS Life?, a company dedicated to helping online?entrepreneurs get the right systems, structure, and support in place so they can scale to the $1M milestone and thrive in their zone of genius as the visionary leader of their company.
Key Takeaways?
5 Step Process?
Understanding whom you are speaking to and why they are important?
As a “globally-ranked host” she is very selective - and sometimes the guest “falls flat”?
The more she interviewed as a guest, she learned that there was a lack of audience alignment
? Action Item: Research Podcasts on Listen Notes: The Best Podcast Search Engine ??
Get in front of a sizable and aligned audience?
Revisit the pitch strategy?
Being as specific as possible with what you can offer as a guest, will help you stand out from others and lean into the details as they will help with conversions.?
Key on the Listen Notes?
What Being a Podcast Guest Is Really About | Jem Fuller
In this session, Jem Fuller dives deep into the idea that being a podcast guest is not about you. Although this sounds counter-intuitive, it's about getting out of your own way, to serve the greater good of the conversation. This understanding frees you up from any self-consciousness, to create a more free-flowing and engaging conversation. About Jem Fuller?
Jem Fuller has lived a colorful, global life. From barefoot backpacker to corporate leader, fire-dancer and traditional tattooist, a kindergarten teacher to motorcycle courier, masseuse and reflexology to laborer and travel consultant. Now his time is as a partner and father, coach, facilitator, and retreat leader.?He is the author of the recently published book, The Art of Conscious Communication for Thoughtful Men, and can be seen delivering his TEDx talk on YouTube.
Key Takeaways?
Thoughtful Insight: Is it all about me or is it not all about me??
? Action Item: Questions to consider:?
Framing something in a way that they understand how it was understood?
Energy expense - are we getting energy back or are we feeling depleted??
Jasmine Star's Journey As a Podcaster (Keynote)
About This Session
Jasmine Star is one of the most successful podcasters in the world. But, she started with no listeners, just like the rest of us. In this keynote session, Jasmine shares her podcasting experience and how she's achieved so much success; both as a podcast guest and a podcast host.
Jasmine Star empowers entrepreneurs to market their business on social media, build a brand, and create a life they love. After dropping out of law school, she became an internationally recognized creative entrepreneur before the age of 30 and later founded Social Curator, a social media marketing company in which she has helped over 35,000 business owners. Her top-rated podcast, The Jasmine Star Show, has amassed millions of downloads since its inception in October 2019, where Jasmine educates entrepreneurs on how to turn their passion into profits. Some days you'll find her featured in Forbes, Entrepreneur, and INC magazine, while other days you'll find her going Live for “Coffee and Conversations” on Instagram, hosting “Ask Me Anything” sessions on Facebook, and interviewing leading business and industry experts on The Jasmine Star Show.
Interview with Alex and Jasmine Star —>?
She shares her journey and Alex asks why she started the podcast?
Late 2019, Creative outlet without rules, or expectations?
It was about 3 years between when she was listening to podcasts to becoming a podcaster?
Tips: She started the podcast with a small but mighty group of listeners?
Time / Goals / Deadlines?
She never set specific goals or timelines for strategic episode releases?
? Action Item: ?Change perspective as a HOST:?
Sharing is Caring but not required but always a BONUS! ??
Pro-Tip: Be realistic and authentic - just ask if you don’t understand the question, be transparent?
? Did you like my notes? Say thanks with a cup of coffee!?