Podcasts That Kill; Industry Takeovers; Shapeshifting Media Networks; Zombie Sports Broadcasters; And a Puppet Master Controlling Your Every Move
The spookiest edition of the year is here. We start with pop-culture podcasts that would murder your KPI goals if you’re brave enough to test them.?
Next, we move into a chilling edition of our “In Case You Missed Its,” where we share the most bone-chilling news across the advertising world. Like how Spotify plans to devour the audio landscape with even more advertising options. Or how in a crazy twist of fate, a shape-shifting video company reveals that they are not at all what they seem. Or how the rise of zombie-like AI technology plans to take over sports broadcasting.?
Finally, we close out our macabre edition with one of the most polarizing figures in media, influencing his followers to use a company he loves like a puppet master.?
Reading on is not for the faint of heart, but those who have what it takes will be rewarded with industry insights that may frighten you to your core.
The Classifieds
Katherine Kennedy Remains a Cultural Chameleon
Popular culture can fall within a broad criterion, so we’re highlighting two podcasts that are deciphering the mystical elements of both trends and nostalgia. Our first selection is an independent podcast hosted by author and commentator Katherine Kennedy. Many episodes have featured podcast hosts and affiliated media figures but have also covered topics such as 3-in-1 products, pageants, and scammer true crime documentaries. Kennedy has been described as a zeitgeist-focused millennial who utilizes an extremely thoughtful approach to more lighthearted and whimsical topics. This established podcast has been a top performer for many of our female skew clients and those who perform well on society & culture offerings.
All Your Burning Questions Will Be Answered
Many habits, trends, and idioms have seemed eternally popular, but why? Host Willa Paskin, and the folks over at Slate, had the same question, so they created Decoder Ring. This weekly podcast examines the historical and societal underpinnings of our most shared experiences. Each episode is thoroughly researched but has covered such random topics as McGruff the Crime Dog, the origin of mullets, and Rebecca Black’s song Friday. This is an opportunity best suited for clients looking to engage an audience of tech and internet-focused millennials with a strong reverence for deep-dive investigative shows.
In Case You Missed It
领英推荐
Spotify - Plans for World Domination
With major acquisitions, massive revenue growth, and a bit of controversy, Spotify has dominated the audio media news this year. But despite a year of monumental revenue growth, according to a recent report from EMARKETER , they have room for more. The article says with the recent launch of audiobooks, a new platinum tier, and a bullish view on existing ad opportunities, Spotify’s ad revenues will increase nearly 50% this year, totaling $1.15 billion, and $2.13 billion by the end of 2024. If you haven’t tested Spotify in the past six months - it’s essentially a new company, and unlike the Spotify of 2021, this version of the streaming giant knows how to make the platform work for performance marketers.
Video Shapeshifters
YouTube is generally the place to watch short videos, but, citing an Edison Research report, the platform claims to be the second-most popular service for listening to podcasts. As a result, YouTube announced last week that it would expand ways for advertisers to reach music and podcast listeners and viewers on connected televisions. The lines between podcast and video have become increasingly blurred over the years, with many podcasts simulcasting on audio-only platforms and YouTube. While video components have traditionally added value, many networks are now splitting the advertising between the two or including video impressions in their CPM calculation. Marketers take heed. For a podcast broadcasting on both audio and video channels, pixel tracking currently only works on the audio portion. So you need to find a solution to attribute all paid impressions.
I'm A Friend of Sarah Connor
This week in how AI both scares and intrigues us, Stats Perform, and Veritone announced Opta Voice, which uses AI to create real-time sports updates, including play-by-play. The solution promises to bring localized AI voice capabilities to content creators, media organizations, brand agencies, teams, leagues, and betting platforms around the globe in their native language. This all sounds intriguing; our only question is how long until cyborgs from the future reach out to these creators.
This Week in Great Podcast Reads
He Does it Live
Getting people’s attention is not hard when your name’s Bill O’Reilly. Keeping it can be more work, but a decades-long career shows us he hasn’t had much difficulty in that area, either. So with a figure whose name holds as much weight as his, what brand do you pair it with? Lucky for us it was an easy answer— Bambee . Who better to deliver Bambee’s message of dedicated and affordable HR services than a man who understands controversy and where the line is more than most? It comes through clearly in his recent ad read on his No Spin News and Analysis podcast, delivered in that signature style, saying a thousand extra words with emphasis on a few.? There’s no going wrong when you’ve got a voice like this reading your copy.