Podcasts are a lot like dinner parties. Whether you’re hosting or being a guest, the goal is the same—you want to bring something valuable to the table and leave a lasting impression. As a guest, it’s not just about showing up and talking; it’s about engaging the audience and making sure they remember you (in a good way!). And if you’re running your own show, let’s be honest—at some point, you’re going to wonder, “How do I turn this passion project into profit?
Those are just some of the questions I asked my guests about the art of the podcast.
You don't have to host your own podcast to find your audience - Jamie Atkinson
Your audience is out there. The people that are just dying to work with you. The problem is they don’t know you exist.? Being a guest on a podcast can help those ideal clients get to know you.
My guest, Jamie Atkinson, shared some great tips on how you can be invited to be a guest on more podcasts.
- Podcasting for Visibility: Podcasting provides an easy platform for organic conversations, helping entrepreneurs reach new audiences and make more sales.
- Finding Podcast Opportunities: Utilize platforms like “Need a Guest” on Facebook, connecting podcasters with potential guests, making it easier to get booked on shows.
- Crafting Effective Pitches: When reaching out to podcast hosts, be transparent, do research, leave a 5-star review, and emphasize how you can promote the episode for a win-win collaboration.
- Consistency is Key: Spend time daily reaching out to multiple hosts. Aim for two podcast appearances per week to maximize exposure and reach new audiences.
Watch the entire interview now
I’ve been podcasting for a long time, but if I had to classify my podcast, it’s an enjoyable hobby. However, there are ways to make money with your podcast, and that’s what I talked with
Darren Saul
l about.?Here are some key takeaways from the conversation Sponsorship Opportunities: ?
- Podcasts don’t need to have thousands of episodes to attract sponsors. Even from the beginning, podcasters can approach companies aligned with their content to collaborate. This approach can lead to mutually beneficial partnerships where both parties promote each other.
- Premium Content: Offer exclusive, premium content that listeners have to pay for. While the main podcast episodes remain free, additional in-depth content, resources, or even behind-the-scenes access can be monetized through platforms like Patreon or a subscription model on the podcast’s website.? The key is deciding what information to give away, and what to put behind the paywall
- Consulting and Coaching: As podcasters build their audience and establish themselves as authorities in their field, they can leverage this position to offer consulting, coaching, workshops, and even keynote speaking. This not only generates revenue but also enhances their credibility and brand.
- The Power of Podcasting as a Marketing Tool: Darren reiterates beyond direct monetization, podcasting is a fantastic way to build trust and credibility. It can serve as an effective marketing strategy that draws people to a business, offering long-term benefits beyond immediate financial gains.
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