Podcasting Vs YouTube in 109seconds

Podcasting Vs YouTube in 109 seconds?

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YouTube attracts users looking for short content that fulfills their free time, whereas podcast platforms attract people looking for a series to spend hours enjoying.

You can take advantage of YouTube's algorithm to make your videos more searchable, and then encourage users to click through to your website.

At the end of the day, the decision is yours.

These two broadcasting platforms will bring you results, but how successful your account is will depend on these factors:

• The type of business you own
• How much time you have
• How good the production is (Camera, sound, editing, performance, etc.)

You need to choose one that you think will best help your business: which platform is the right one for you, and how can you get the right people to see what you’re offering??

Here are a few more questions you should focus on when choosing between these platforms:

1. Which platform will be more profitable for your business?
2. Which platform is best suited for your skills?
3. Will YouTube videos or podcast episodes help you grow your audience?

What Does YouTube Offer?

A YouTube channel can be an effective platform for any online business looking to show off its features.

If you really want to show customers what you can do, make good YouTube videos with engaging visuals and powerful music they’ll associate with your brand.

YouTube has more than 2 million worldwide users and way more videos.

It’s the top video sharing platform, kept active all the time by users worldwide, and it’s popular that any video can go viral and lead people to your website.

This makes it a competitive online market.

Millions of new YouTube videos are uploaded every day, many of which promote individuals or businesses.

To stay ahead of the game, it’s up to you to create a good YouTube channel packed with high-quality videos that show viewers what makes your business special.

The Benefits of Podcasting

Podcast Production is Easier Than YouTube

Podcast content is simple to produce. Recording may take time, but that said, you don’t need much equipment to get started.

Even just one podcast episode creates an authoritative presence for your business. You’ll start to build relationships with people who like your podcasts.

If you run consistent podcasts, sharing episodes simultaneously each week or month, customers will begin to recognize your brand.

Remember the RULE: Consistent, Formulaic, Valuable Content Delivered Weekly.

Podcasts Feel Personal to Listeners

A podcast is a personal way to reach people and get them to like what you’re offering. A website and blog posts don’t build the same level of trust. However, your website, blog posts, and even social media content should work to support your podcasting rather than replace it.

Podcasting will really help your online business grow because listeners will get attached to your hosts, and therefore your brand. The more new content you record, the greater the number of people who will type your podcast into search engines. If listeners enjoy what you’re saying during an episode, they will want to return.

Podcasts are Still Popular

Podcasts really aren’t a trend that’s going away anytime soon.

More than one-third (39%) of owners of SMBs listen to podcasts, and 65% listen at least weekly, according to a survey by small business research firm Bredin.

Listenership increases with company size, as Bredin’s survey found that 70-72% of owners of businesses with 100 to 500 employees are tuning in.

Reach more qualified prospects

One of my strengths is being “very good one-on-one with clients, and very good with education.”?

But I can’t do hundreds of one-on-one consultations with prospective clients every week.?

Instead, the podcast allows me to reach that many listeners—and more. Those who are interested in his approach to building wealth can then reach out to me “on their time frame. You can’t demonstrate your credibility without sharing your expertise, and by sharing your expertise you become helpful.?

You become valuable to your listeners.

It’s much more likely you can then develop a business relationship with someone in your audience when you’ve established your credibility.”?

Attract high-quality customers and clients

Marketers frequently wrestle with “churn”—clients who fail to stick around. “A podcast is especially valuable in industries where churn is expensive, and where the customer lifetime value is high.?

Many of our clients say that the podcast isn’t the largest driver of leads; however, it is the best education platform (beating video).?

For our clients, we have a secret formula focusing on Podcasting and then using a YouTube hack to get the best advantage of both platforms.

Feel free to comment or DM me to see if we can help you make a decision on what is best for your business and brand.