Podcasting As A Valuable Platform To Win Clients For Your Business With Sarah Walton Of The Game On Girlfriend

When starting a podcast, you're not only talking about yourself, but you're podcasting to win clients… but how do you do that?

Sarah Walton is a business mentor, coach, creator, and the voice behind The Game On Girlfriend Podcast. By now, you’ve heard that podcasting can work as a great lead magnet, if you know what you’re doing. If you have no idea, you’ve landed in the right spot. Podcasting can be a powerful platform that attracts clients for your business, so let’s talk about how.

Accountability Happens

Podcast hosts tell me over and over again they realize, through topics and episodes, that they are often talking to themselves as well as their audience. If you really want to get serious about turning your podcast into an arm of your business, you’ve got to get real with your listeners. Accountability will happen along the way and being open about that growth will show listeners, not only are you an authority in your field, but you’re also accountable and continually growing.?

Integrity Adds Value

Listeners want to know that you, as a host, are going to do what you tell them to do. When they see you follow through and “eat your own dog food” as Sarah says, they see your integrity and they begin to trust you. They believe in your expertise because they see you living what you’re teaching and finding success from it.?

Giving Away Content to Boost Conversions

Podcasting is a free medium for most people and this provides hosts an opportunity to showcase their talents and knowledge in a no pressure way. The platform lets listeners decide for themselves, based on what you are giving away, whether or not they want to take things further with your coaching or your business or whatever backend product you’re selling.

“Podcasting is like the best networking event I could ever go to because I literally have thousands of people every week that I get to introduce myself to and actually help.”

Videocasting vs Podcasting

Sarah does it all. Her content is on several different platforms and both media types are so different, it’s very hard to compare. What we do know is that video is not for everyone, and podcasting is not for every voice. Can these skills be honed? Yes. Should we be aware of our skills starting out? Also, yes. Videocasting is definitely an SEO play because Google owns YouTube. So if you go this route, do it right and build out the SEO in a way that serves your growth. Know your descriptions, know your keywords - understand what someone would sit down to Google and title your episodes accordingly, which applies to podcast episodes as well.?

Styling Your Show for Maximum Impact

Sarah’s intro is a preamble to the episode. She gives a sneak peek into what listeners can expect before her intro and music. Given that you’ve only got a short period of time to grab listeners or viewers, this is a smart approach. When you’re thinking about how to build your show in a way that will attract clients, it’s important to think about each detail, the stylisation and how much impact you can create with these small decisions.?

“Why would you want to be like everyone else? My daughter recorded my intro and it was a spur of the moment thing, I call those shower moments. If you get those, listen to them. Be real. You’ve got to stand out.”

Binge Factor Power Tip: Send a one question survey to everyone on your email list or record a short episode and ask your followers and listeners, “What’s the one thing I need to cover in the next 30-days?” and you will be blown away. You will be giving the audience what they want and you will have more content and topics than you’ll know what to do with.

Binge Factor: Sarah gives so much away on her show, and it’s all a part of her business and what she already offers. It’s not salesy. It’s not pushy. She just leaves it out there and trusts that listeners will receive value and come back for more when they’re ready. Her show is a service to her listeners and her listeners know this, they feel it, and it keeps them coming back for more.

You can watch Tracy Hazzard’s full on-air podcast episode with Sarah Walton below or listen to?The Binge Factor?on your favorite podcast player.