Podcasting Secrets for Financial Advisors: Building Authority and Attracting High-Value Clients with Matt Halloran
"Influence is our inner ability to lift people up to our perspective." - Joseph Wong
In this episode, I have the pleasure of hosting Matt Halloran, co-founder of Proud Mouth, a trailblazing company redefining the marketing landscape for financial advisors through the strategic use of podcasting.
Throughout our conversation, Matt offers a wealth of insights, from the nuances of influence in marketing to the unique advantages of podcasting as a tool for financial advisors.
His expertise is invaluable for those in the financial sector looking to elevate their presence and connect more effectively with their clients through the power of podcasting and influence marketing.
Matt Halloran's Journey
Matt's career is a mosaic of diverse experiences, beginning with his love for radio and theater. His time in the U.S. Navy further developed his skills, leading to roles at a hospital system and Boys Town where he refined his patience and listening abilities.
These qualities became crucial in his marketing strategies. A pivotal moment in his career was working with Ron Carson, a leading figure at LPL, which profoundly influenced his sales techniques and mindset. This experience was instrumental in the establishment of Proud Mouth.
Learning from Ron Carson
Matt attributes significant learning to Ron Carson, particularly the importance of a clear vision, strong mission, and solid core values for business growth. He emphasizes the "who, not how" philosophy, underscoring the importance of teamwork and collaboration in expanding business operations.
Podcasting as a Marketing Tool
Matt explains the effectiveness of podcasting for financial advisors, highlighting its personal touch, ease of access, and ability to establish thought leadership. He also discusses the combination of podcasting with micro-content, which can greatly extend reach and influence.
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Compliance in Podcasting
In the compliance-intensive field of financial advising, Matt shares successful strategies for creating content that meets industry regulations while remaining engaging and effective.
Enhancing Podcast Impact
Matt provides insight into the return on investment of podcasting for financial advisors, covering aspects from content creation to client communication and relationship building. He compares the benefits of solo episodes versus guest interviews, offering tips for creating captivating and impactful content.
In conclusion, Matt's diverse background, from radio and theater to financial marketing, exemplifies the value of varied experiences and learning. His lessons from Ron Carson emphasize the importance of vision and teamwork in business success. Matt's adept use of podcasting as a marketing tool for financial advisors, combined with his expertise in navigating industry compliance, showcases his innovative and effective approach to professional growth and client engagement.
About Our Guest:
Website: https://proudmouth.com/
About Your Host:? Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.
As the author of three books, including The Short Book Formula: A Financial Professional's Guide To Writing A Book In Six Weeks To Attract Ideal Clients, and Million Dollar Producer: The Secret Playbook For Financial Professional's To Land High-Value Clients Using LinkedIn, Paul has become a leading authority for financial professionals on using writing and LinkedIn to attract high-value clients
You can get a complimentary copy of my book at: www.theshortbookformula.com
Keynote Speaker, Author, and Your Friendly Neighborhood Influence and Podcasting Expert.
1 年Thank you for having me on your show!!!