Podcasting is a Powerful Content Strategy

The beauty of podcasting is how it provides people the platform to speak about their businesses and passions without ceasing. Once the episode has been recorded, it is forever there for people to consume 24/7. You are forever there as the voice and face people will recognize. Today’s guest came on the show just like that, being recognized and reached out to by host, Juliet Clark. Here, she interviews Hernan Sias, who, other than a host of the Business Bros Podcast, is an entrepreneur who helps people take control of their branding and marketing through the power of podcasting. Hernan shares his enthusiasm for podcasting and the many opportunities it provides to people in terms of prospecting, marketing, and growing their circle of influence. He then gives out some great advice on promoting yourself and becoming more searchable online through podcast shows.

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