Podcasting Can Help You Hire Better

What if I told you that a single podcast episode could transform your talent pipeline? That's exactly what happened when Tannum Sullivan, Employer Brand and People Experience Manager at Golden Hippo, launched their employer branding podcast.

Surprising Benefits of an Employer Branding Podcast

When Tannum started the podcast, she never imagined it would become their most powerful employer branding tool. However, after sharing employee stories on their podcast for over a year, Golden Hippo's applications have become stronger, and employees have become more engaged.

In the very first episode of Throw Out the Playbook, Tannum shares her incredible journey, from tentatively testing the waters with podcasting to witnessing the direct impact the podcast has had on candidate and employee experience. Employees featured on the podcast have become "mini-celebrities," with candidates reaching out to them directly on LinkedIn, eager to learn more about the company culture and opportunities.

Creative Ways To Repurpose Your Podcast Content

Tannum and her team have found creative ways to repurpose podcast content across multiple channels, amplifying their reach and engagement. From social media campaigns to targeted email marketing, they're leveraging the power of authentic storytelling to connect with candidates on a deeper level.

Start Your Own Employer Branding Podcast

The best part? You don't need a massive budget or a professional studio to start your own employer branding podcast. Tannum shares her tips for getting started with limited resources and basic equipment. It's truly something that any of us can do.

Listen to the full episode, Leveraging Podcasts to Attract and Retain Talent, wherever you get your podcasts. You can also listen to or Watch it on the Podcast Website.

What's Next

Later this week, on the Throw Out the Playbook Podcast , I’m chatting with Jon Gulick and Lauren Zabel, who hosted a successful podcast for Twitter’s University recruiting team. They had a totally different approach from Tannum but were also able to see some amazing results. They reached candidates they would’ve never dreamt of reaching and made hires directly from their podcast audience. We spoke in depth about data and measuring the success of your digital talent attraction strategy. You don’t want to miss that episode.