Podcasting??? To Build Your Brand, Boost Your Business & Grow Your LinkedIn Presence ??

If podcasting is on your agenda but you’re not quite sure if it’s worth it, or how to even get started then catch up with the LinkedIn LoveIn Live I did with James Marriott ????? who shared with us why podcasting is a powerful tool for building connections with your audience and how you can use LinkedIn to promote it effectively.

Watch the live here OR carry on reading below for a review of what we talked about ??

???What Exactly is a Podcast?

One of the things that James talks about is that there is no daft question including ‘what is a podcast?’.

And I loved James’ description as being ‘just a good conversation’ often with two people chatting.

Because podcasts are audio-based, people can listen to them while they’re going about their day - at the gym, in the car, or even walking the dog.

And it’s this flexibility that makes podcasting so attractive to businesses as a tool for engaging their audience, as people can listen to podcasts whenever and wherever they want.

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???The Big Podcasting Myth - Isn’t the Market Too Crowded?

?Is there already ‘too many’ podcasts out there? ??

Arguably yes there are a lot of podcasts out there, but James reckons that 95% of podcasts aren’t that great because they’re either lacking strategy, not serving a clear audience, or simply not well executed. That leaves the top 5% making the real impact.

?So if you’re thinking of starting a podcast or have one already, the place to start is with a solid plan, clear goals, and a focus on delivering value to your audience.

??? Why Should You Start a Podcast?

Podcasts are an incredible way to build deeper connections with your audience. They allow you to share your knowledge, stories, and insights in a very personal way. it creates a sense of intimacy and trust that’s hard to achieve with written content alone.

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??? But Do You Need a Plan?

I’m always banging on about the importance of having a strategy on LinkedIn, and it’s no different with podcasts. James emphasised this too - you can’t just dive into podcasting without a clear plan. You need to know who you’re talking to and why you're doing it.

Start with these two big questions:

1. Who is your audience? ?– Are you speaking to potential clients, industry peers, or another specific group?

2. Why are you doing it? – What’s your goal? Is it to educate, inspire, or entertain? Knowing this will shape your content and keep you focused.

Without this clarity, it’s easy to create content that doesn’t resonate with anyone. But with the right strategy, your podcast can become a powerful marketing tool that builds your brand and engages your audience.

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???How Can LinkedIn Help?

Once you’ve got your podcast episodes recorded, there are so many ways to share them on LinkedIn. For example you can . . .

??Share clips from the podcast - pull out a few golden nuggets and create short video clips or audiograms that you can then post

??? Write posts about the key topics – I’m all for repurposing content, so take a snippet or insight from your podcast and create a text post for LinkedIn

?? Create LinkedIn Articles – one of the things I do with my LinkedIn Lives is use it to create a LinkedIn article (like this one!) You can get a transcription of your podcast ?that you can use to create an article and still link the podcast within the article giving your audience a choice of how they want to consume your content

?? Feature your podcast on your profile –use the ‘Featured’ section on the LinkedIn profile to link to your podcast

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????Don’t Forget to Repurpose!

One of the most valuable tips from James was about repurposing content. Whether it’s your podcast or a LinkedIn Live session you can squeeze so much more value out of it by turning it into different types of content.

For example, you could take the audio from a LinkedIn Live broadcast, edit it into a podcast, and then break that down into bite-sized posts or blog articles. One piece of content can give you a month’s worth of material if you do it right!

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??? So, How Do You Get Started?

James suggests starting with a simple plan: think about your first six episodes.

Either come up with six topics you’re passionate about or six guests you’d love to interview. That’s enough to get you started without feeling overwhelmed.

Once you’ve got those ideas in place, the rest, such as equipment and tech will fall into place more easily.

Don’t get caught up in the technical details right away; focus on the content and strategy first.

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??? What’s the Perfect Length for a Podcast?

?'Is there an ideal length for a podcast' was a question that came up and for James the answer was a simple no!

Your podcast should be as long as it needs to be to deliver value. Whether that’s 20 minutes or an hour depends on your content and audience. Some podcasts are quick bites, while others dive deep into complex topics. The key is making sure it holds your audience’s attention from start to finish.

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???Key Takeaways

?My takeaways from the LinkedIn LoveIn with James included:

?? Podcasting is a fantastic way to build deeper, more personal connections with your audience

?? You don’t need to worry about the market being crowded—what matters is having a clear strategy

?? Repurposing your podcast content on LinkedIn can help you maximise its impact and reach

?? Start small—plan out your first six episodes and see where it takes you

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If you’re thinking about starting a podcast, or if you’re already on the journey and want to promote it more effectively on LinkedIn, I hope this has given you some useful pointers. Please reach out to James Marriott ????? if you want to learn more about podcasting for your business.

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Need more support with your LinkedIn activity?

?? If LinkedIn isn’t working hard for you or you’re not sure where to start with using LinkedIn, email [email protected] or connect with me on LinkedIn to chat about how I can help.

Or book a virtual brew here and let’s make LinkedIn work for you . . . ?

Your LinkedIn profile is the foundation to success on LinkedIn so start improving your LinkedIn results today by downloading my free LinkedIn Profile ebook here: https://judithparsons.com/ebook

I run regular LinkedIn LoveIns which are short 30-minute learnings over lunch, often with guest experts to help improve LinkedIn results. If you'd like to be notified of new events why not join my LinkedIn LoveIn group. You can also find the recordings of previous LoveIns as well as tips and updates: https://www.dhirubhai.net/groups/9016385/

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JUDY Parsons AKA The LinkedIn? Lady Helping You Get Found, Get Known & Get Clients From LinkedIn

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