Podcast Websites or Podcast on Your Website?

Alright, entrepreneurs and business moguls, it's time to talk about your podcast. You've got the content, the killer intros, and the chutzpah to make every episode a gem. But if you're just embedding your podcast player from an RSS feed onto your site, you're leaving serious SEO juice on the table. It's like serving a gourmet meal on a paper plate—sure, it works, but think of what you could be missing. Let's explore the undeniable benefits of properly housing your podcast on your website, complete with tasty transcriptions for the SEO feast.

Embed Free Zone Only

I bet you are thinking, but Molly I DO have my podcast player embedded on my website. Well, I hate to be the one to tell you this but when you embed your RSS player and data on your website you lose all of the SEO value. Brutal, I know. Why you ask? Because the content is being pulled from your podcast page on the RSS feed so your website doesn’t get the credit. So while you are halfway there, you are missing a massive part of the meal.

Claim Your Digital Real Estate

Think of your website as your online headquarters—your very own slice of the internet. By hosting your podcast there, you're inviting guests (and Google) directly to your door. This isn't just about branding consistency; it's about owning the space where your content lives. You control the narrative, the related content, and most importantly, the listener's next steps. Getting your people to your website is ALWAYS the answer.

SEO Benefits Galore

Google loves fresh content, and every podcast episode is a golden opportunity for new keywords, which can help you rank higher and attract more organic traffic. But if the player is just an embed, Google's spiders can't crawl that content. You're invisible.

Meanwhile, slapping a transcription underneath that player is like laying out a welcome mat for search engines. It's a text buffet, full of keywords and phrases that signal to Google what your site is about. Plus, it caters to those who might prefer reading to listening or are in a sound-sensitive environment.

Accessibility Wins

Not everyone can (or wants to) consume auditory content. Transcriptions make your wisdom accessible to all, including those who are deaf or hard of hearing, non-native speakers, or the old-school folks who just love to read. It's about inclusivity, and Google notices that, too. The broader the access, the broader your audience.

Enhanced User Experience

Your website, your rules. Instead of sending your audience off-site to listen, keep them cozy and browsing. A podcast housed on your site can be designed to match your brand, surrounded by calls-to-action (CTAs) that you control, and feature additional content that enriches the experience. It's a controlled, immersive experience that can lead to deeper engagement and conversions.

Data, Sweet Data

When listeners are on your turf, you get the goods—data, that is. Understand how long they stay, what they click on next, and what content resonates most. This is intel you can't afford to miss, and it's all there for the taking when your podcast lives on your site. Use this to tailor your content strategy, improve your offerings, and ultimately, drive your business goals.

Building a Content Library

Every episode adds to your content library, building a robust resource that showcases your expertise, authority, and trustworthiness—not just to your audience but also to Google. This library becomes a drawcard for new visitors and a reason for regulars to keep coming back for more.

In Conclusion: Make Your Podcast a Website VIP

It's clear: your podcast deserves more than an RSS feed embed. Give it the full VIP treatment on your website, complete with transcriptions for SEO and accessibility magic. It's a strategic move that enhances user experience, boosts your SEO, and gathers valuable data, all while reinforcing your brand's authority. So, take control of your content's destiny, make it as discoverable as possible, and watch as your digital empire grows—one episode at a time.

Molls