Podcast Promotion: Strategies for Building Your Audience and Increasing Your Reach

t’s easy to launch any kind of marketing resource these days, but do you think is it any easy to maintain it? We’d disagree.

Every platform has its own marketing mantra or as we call it ‘a strategy’ to harness its full powers and get what we ultimately want- reach a wider audience and engage them with our content.

Podcast marketing is one such tactic which is harnessed by brands and creators to reach the target audience and only those are successful- you guessed it right!

- The ones who have the perfect podcast promotion strategies and targets in place.

Let Hub of Influencers steer you through some simple podcast promotion agendas that you can apply to exponentially build your audience and amplify your reach!

1. Bring the wow factor- generate unique and exclusive content

When an audience gathers to listen to you, you provide them stellar quality to keep them hooked. If we browse around any 5 channels of podcasts and find the same kind of content and talks everywhere, where do you think we stay?

We search for the ‘one’ channel that offers us something different right? That’s what uniqueness means. Do your research and compare with your competitors to grow your podcast and analyze what you bring to the table. Offer exclusivity on your content to generate interest from your audience.

What should be so different that your audience will subscribe to see it?

• Extra episodes- include behind the scenes, unfiltered talk, special interviews and bloopers.
• Ad-free experience- many listeners find it a better option and have a seamless experience.
• The ‘before-time’ pass- Offer exclusive access to your unreleased content that is limited to members only. This evokes a sense of being valued as a member.
• QnA- This is the best investment you can make as a podcasting channel. This keeps your audience a part of the process and actively engages your audience.
• Merchandise and offers- Make your audience realize that you value them as a member of the community by offering exclusive discounts and merchandise. This generates an additional revenue line and invests your audience even more.

1. Manage the ‘timing’

Timing is crucial when it comes to consumption of content. You can look into your competitors to see what their pattern of publishing the content is. If you find a pattern, look into why it is so and manage those similar timings to increase your reach. There are different podcast promotion strategies but this one is crucial.?

Once you gather enough data to be analyzed, you can build your own metrics and publish accordingly.

1. Paid promotions to grow your podcast?

While you are already on an app that hosts great podcasts, why not leverage the source to gather more existing users? Instead of pouring all your resources into external advertising like Google ads, certainly approach your host platform to run paid advertisements for your channel.

While your listeners are already there, you can just turn their attention towards your work with a link click. There are many host platforms which provide this service-

• Spotify
• Apple music
• Player FM?
• Overcast
• Stitch box and many others

1. Align with Search Engines through SEO?

SEO is the ultimate tactic of Podcast Promotion Strategies for Building Your Audience and Increasing Your Reach. When your audience is searching for something in your niche, you should be the first ones to be found.

Does it every cross your mind that why a particular link shows up in the first place and yours doesn’t? The SEO tricks we’ll share will shoot you up to the top of the search engines in no time!

• Clear up the keyword conundrum to become relevant to your user’s search. Conducting in-depth research will not only help you show up on the results but also rank suitably to increase clicks and views. Choose updated keywords for your podcast.
• Now, Google also indexes audio content; so it is crucial to keep using the particular keywords in your conversations as well to show up on top of the search list. The same thing applies to the transcript as well.
• Adding a brief to your podcast introduction will get you your audience- you know how? Through the Meta phrase that shows up with the link on Google search.
• Placing keywords is important; but placing them at right places is more important- title, sub headings, transcripts, image attributes and podcast page content are some of the places you can add your keywords to add the right amount of SEO spice!

1. Like, Share and Subscribe!

Had a sudden flashback from a YouTube channel with these words?

YouTube made it very easy for its users to take their engagement on a whole new level. Similarly, you can do podcast promotion by just asking for your audience’s support. It does not have to be all well-placed and subliminally fed.?

Just to go the extra mile, you can offer incentives, exclusive merchandise and offers and make it tempting for the new audience to associate with you. Engaging on regular basis is also a great way to gather more audience for your podcast.

1. Register on podcast directories

Register on podcast on official host aggregators and platforms to be legitimate. You can simply register your podcast with the help of podcast marketing agencies in India and show up on the best platforms.

Usually, this service is given by hosting platforms, and you can just register on it to be a part of a legitimate network, boosting your audience along the way through organic reach on search engines.?

1. Don’t forget the social media platforms!

Your audience is everywhere, but especially on social media platforms . You just need to keep them updated about the recent works through snippets, small clips and teasers through carousels. This is enough to keep them hooked and guessing.

Pin your posts and run paid ads on different platforms to take advantage of social media marketing in the best way possible.

The Hub of Influencers Take

Podcasts promotion strategies work only when you take a keen look into your work and try to point out the mistakes. Unless you are being critical of your work as a brand or creator, the audience will steer clear despite each and every tactic you apply.

To take expert opinion on your strategies and gain more ideas, follow Hub of Influencers!