[PODCAST] The Messy Middle

Hi! You’re here because you’re a woman who runs a consulting business, and you want to learn how to make it more profitable, more stable, and more fulfilling. In our world, that means being able to get more of the right kind of clients into your business and get paid on your value, not your time, so you can build a business that supports your life, not the other way around.

If you’re like a lot of women consultants, you’re so good at the work you do, but the process of getting new clients feels a bit like unfamiliar territory. You’ve gotten this far with referrals or word of mouth, but you know you should be doing something more proactive (but you don’t want to be salesy). You also know that what got you here won’t get you to the next level in your business.

If that’s you, you’re in the right place.

Here you’ll learn strategies you can use to attract more of the right kinds of consulting clients and get paid more for your consulting contracts, in a way that doesn’t even feel like selling.

Along the way, you’ll discover that you aren’t “bad at sales.” (I promise.) You simply haven’t learned yet. But you can learn how, feel comfortable, and actually be good at it.

We’ll cover the three critical areas to master in order to get higher-paying consulting clients:

Attract (attracting more of the right clients and filling your client pipeline)

Guide (leading a sales process and keeping clients engaged)

Close (helping clients say yes and getting paid more than you ever thought you could).

I'm glad you're here! Let's dive in.

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The coaching industry loves a new business success story, doesn’t it?

“New entrepreneur makes $10,000 in a week!”

“New business owner makes $25,000 in two weeks!”

“I launched my business and made six figures!”

And if you’re well beyond the beginning phase, if you’re 2, 3, 10, or 15 years into your consulting business and you read those stories…?

It can make you feel like you’re doing something wrong.?

But I’m here to tell you: you’re not. You’re just in The Messy Middle, and this podcast episode is for you.

Listen to Episode 42: The Messy Middle on the Smart Gets Paid podcast, on Apple Podcasts or wherever you listen to podcasts.

In this episode, you’re going to hear:

• What The Messy Middle is, and how to tell if you’re there
• Why these new business stories can be more frustrating than inspiring
• The real test of a consulting business
• What to do right now if you’re in The Messy Middle

WARNING: This podcast contains opinions.

If you’re out of the “startup phase” of your consulting business and well into The Messy Middle, this podcast is for you.

Listen to the episode here

Like this episode? Take a moment to rate it, review it, and share it. Thanks!

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Hi! I'm Leah Neaderthal. I'm a sales coach for women consultants and the founder of?Smart Gets Paid .

When I left my corporate career and started my first consulting business, I learned three things very quickly:

1- It’s 1000x harder to sell your own stuff than to sell someone else’s.

2- Marketing is not selling.

3- I had no idea how to sell.

I needed clients, but I didn’t know how to actually get them, and I was terrified of coming off like a used car salesman. It made me doubt whether I was even cut out to run a business.

So I taught myself how to get new clients in a way that feels authentic, allows me to be myself, and that works, consistently. I now teach these techniques to others. Because I know it’s possible to learn how to land clients, and actually feel comfortable doing it, once you know how.

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Whenever you’re ready to start landing higher-paying clients, here are three ways I can help you.

1. Listen to the Smart Gets Paid Podcast

You’ll hear me chat with my actual clients as we tackle their biggest challenges in getting new clients, and you’ll learn sales strategies you can use today in your own business. It's the only podcast that can help you land higher-paying clients in your B2B consulting business.?Listen on Apple Podcasts or your favorite podcast platform.

2.?Get your copy of the One-Page Sales Strategy

If you’re looking for a clear, easy-to-follow sales strategy for your B2B consulting business, get your copy of the One-Page Sales Strategy, and create a customized, focused strategy for your business, today:?onepagesalesstrategy.com

3. Land higher-paying consulting clients with help from my team and me.?

Learn the proven, step-by-step system women like you are using to start landing the clients they really want, get more Yes’s, and get paid dramatically more for every contract, with help every step of the way. Send me a message here on LinkedIn with "Clients" in the first line and I’ll get you the details.