Podcast: Making friends with your past to grow your business

Hi! You’re here because you’re a woman who runs a consulting business, and you want to learn how to make it more profitable, more stable, and more fulfilling. In our world, that means being able to get more of the right kind of clients into your business and get paid on your value, not your time, so you can build a business that supports your life, not the other way around.

If you’re like a lot of women consultants, you’re so good at the work you do, but the process of getting new clients feels a bit like unfamiliar territory. You’ve gotten this far with referrals or word of mouth, but you know you should be doing something more proactive (but you don’t want to be salesy). You also know that what got you here won’t get you to the next level in your business.

If that’s you, you’re in the right place.

Here you’ll learn strategies you can use to attract more of the right kinds of consulting clients and get paid more for your consulting contracts, in a way that doesn’t even feel like selling.

Along the way, you’ll discover that you aren’t “bad at sales.” (I promise.) You simply haven’t learned yet. But you can learn how, feel comfortable, and actually be good at it.

We’ll cover the three critical areas to master in order to get higher-paying consulting clients:

Attract (attracting more of the right clients and filling your client pipeline)

Guide (leading a sales process and keeping clients engaged)

Close (helping clients say yes and getting paid more than you ever thought you could).

I'm glad you're here! Let's dive in.

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Consultants, we all have things from growing up that are playing out in our businesses today.?

Me? There’s a whole list.

For one, my parents encouraged me to try new things (yay!) but also allowed me to quit them quickly if I didn’t like them or wasn’t good at them. Fast forward to when I started my first business, realized I had zero grit, and I’ve spent the last 10 years trying to learn grit as an adult.

Or how I was always a chunky kid, so even today, even though I’m fitter and? slimmer, I still assume that clothes won’t fit me, and that I won’t look good in my headshots or when I show up online.

Things like that show up in my business all the time.

And they show up in yours, too, if you’re willing to see them.

That’s the topic of my conversation with my client in this week’s podcast episode, in which she wants to get more clients and grow her business, but a childhood experience is holding her back.

Together we rewrite her story, enable her to move forward, and craft her language to confidently talk about her work.

Listen to Episode 46: Making friends with your past on the Smart Gets Paid podcast, on Apple Podcasts or wherever you listen to podcasts.

In this episode, you’ll hear:

• Why my client felt that no one would take her seriously
• How to talk about your work in a way that makes clients pay attention
• The technique my students learn that makes every sales interaction easier
• The thing I was embarrassed about for my whole life and why I’m not ashamed anymore

Listen to the episode here

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To your success,

Leah

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Hi! I'm Leah Neaderthal. I'm a sales coach for women consultants and the founder of Smart Gets Paid.

When I left my corporate career and started my first consulting business, I learned three things very quickly:

1- It’s 1000x harder to sell your own stuff than to sell someone else’s.

2- Marketing is not selling.

3- I had no idea how to sell.

I needed clients, but I didn’t know how to actually get them, and I was terrified of coming off like a used car salesman. It made me doubt whether I was even cut out to run a business.

So I taught myself how to get new clients in a way that feels authentic, allows me to be myself, and that works, consistently. I now teach these techniques to others. Because I know it’s possible to learn how to land clients, and actually feel comfortable doing it, once you know how.

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Whenever you’re ready to start landing higher-paying clients, here are three ways I can help you.

1. Listen to the Smart Gets Paid Podcast

You’ll hear me chat with my actual clients as we tackle their biggest challenges in getting new clients, and you’ll learn sales strategies you can use today in your own business. It's the only podcast that can help you land higher-paying clients in your B2B consulting business. Listen on Apple Podcasts or your favorite podcast platform.

2. Get your copy of the One-Page Sales Strategy

If you’re looking for a clear, easy-to-follow sales strategy for your B2B consulting business, get your copy of the One-Page Sales Strategy, and create a customized, focused strategy for your business, today: onepagesalesstrategy.com

3. Land higher-paying consulting clients with help from my team and me.?

Learn the proven, step-by-step system women like you are using to start landing the clients they really want, get more Yes’s, and get paid dramatically more for every contract, with help every step of the way. Send me a message here on LinkedIn with "Clients" in the first line and I’ll get you the details.