Podcast Insider #1: The Rise of Video Podcasts, US & UK Listening Data, the Top Podcast Genres, & the 2024 British Podcast Awards (+ Cue updates).

Every month, the team at Cue Podcasts bring you the latest news from inside the podcast industry. Expect a mix of industry highlights, fresh data and statistics, Cue company updates, and more.

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Video Podcasts Are on the Rise.

Still thinking of podcasts as video only? Well, think again. According to a recent report from Cumulus Media and Signal Hill Insights, video podcasts are more popular than ever. So much so that YouTube is now the most-used platform for podcast consumption. It doesn’t stop there, either. Because Spotify also recently stated they now have 250,000+ video shows on its platform. They said: “The number of creators actively publishing videos each month has grown nearly 70% year-over-year.”?

?? Read the Cumulus Media x Signal Hill Insights report.

?? Read Spotify’s statement.

US & UK Podcast Listening Is at an All Time High.

Edison Research have released the results of their latest quarterly audio-listening survey, Share of Ear. The data shows that in the US, podcasting is now almost as big as talk radio, with the margin between podcasts and AM/FM being just 7% (previously 53% in 2017). And here in the UK, Edison also reported the amount of people currently listening to podcasts is more than ever.

?? Read Edison Research’s Share of Ear report.

?? Read Edison Research’s UK report.

Comedy, True Crime, & Sports Are the Most Popular Podcast Genres in the UK.

Are we surprised? After all, us Brits do love a good laugh. On Device Research has released new data on UK podcast listening habits, confirming that comedy continues to top the charts with 38% of listeners tuning in to humour. True crime and sports closely follow with 30% each.

?? Read the press release.

The British Podcast Awards Announce The 2024 Nominations.

It’s time! The 2024 British Podcast Awards are happening on Thursday 26th September, in Central London. And news flash, the nominations are in. Set to be hosted by Marcus Brigstocke (British comedian and actor), the awards are dedicated to celebrating the best British podcasts of the year, across numerous categories and genres. Congratulations to all the nominees, from everyone here at Cue.

?? Check out the nominees.

We’ve just launched the PeopleFirst Podcast in partnership with Brook Street recruitment agency (part of the Manpower Group). Aimed at young people entering the world of work, episodes set out to digest the common issues they face in the workplace - including how to balance remote work with wellbeing, navigating career gaps and pay rises, neurodivergence, and more.

?? Listen to the PeopleFirst Podcast now.

We’re pleased to announce the ReedFlections podcast (produced in partnership with Signal) is coming back for season 2. Hosted by Reed Nyffeler, CEO at Signal, episodes help listeners do better by honouring priorities and maintaining habits that support a purposeful life at home, work, and in the community. The launch date is set for August 27th!?

?? Listen to ReedFlections Season 1 here.

Last month, we partnered with Tech Open Air (TOA) to host a pop-up podcast studio at their annual Berlin conference. The event was a gathering for the brightest minds in tech, including innovators, entrepreneurs, and thought leaders from across the industry. We were thrilled to be at the heart of the action, capturing lots of insightful conversations and interviews with the biggest names in attendance. Check out some of our favourite moments from the event below… ??