THE PODCAST-IFICATION OF SOCIAL MEDIA

Did you know that there are over 2 million podcasts in the world right now? And that number is growing rapidly, with new podcasts launching every day.

In fact, podcast listenership has increased by 37.5% since 2017, and it's projected to reach 160 million people in the US alone by 2023. Clearly, podcasting is more than just a passing trend.

But why are podcasts so popular, and what does it mean for social media? In this newsletter, we'll explore the "podcast-ification" of social media and the reasons why podcasts are becoming one of the most clickable and engaging types of content.

Here are 5 reasons why podcasts are so popular right now:

1. Convenience: Podcasts are an easy and convenient way to consume content. People can listen while they're commuting, exercising, or doing chores. Plus, they can pause and resume listening whenever they want.
2. Intimacy: Podcasts create a sense of intimacy between the host and the listener. It feels like you're having a conversation with the host, even though you're not in the same room.
3. Niche audiences: Podcasts can cater to very specific niches and interests, which can be hard to do with other types of content. This means that people can find and listen to content that is very relevant and interesting to them.
4. Personal branding: Hosting or appearing on a podcast can be a great way to establish and grow your personal brand. It can help you reach a wider audience and position yourself as an expert in your field.
5. Long-form content: Podcasts offer a platform for long-form content that allows for in-depth discussions and storytelling. This can be a refreshing change from the quick, soundbite-style content that dominates other social media platforms.

The rise of podcasting is a reflection of how people's consumption habits are changing. As attention spans get shorter and people crave more authentic, long-form content, podcasts are filling that void. And as marketers and content creators, it's important to recognize the value and potential of podcasts in our social media strategies.

So whether you're a podcast listener, a host, or a marketer, it's time to embrace the "podcast-ification" of social media.