Podcast: How to catch bigger fish, with Nora Shepard

Hi! You’re here because you’re a woman who runs a consulting business, and you want to learn how to make it more profitable, more stable, and more fulfilling. In our world, that means being able to get more of the right kind of clients into your business and get paid on your value, not your time, so you can build a business that supports your life, not the other way around.

If you’re like a lot of women consultants, you’re so good at the work you do, but the process of getting new clients feels a bit like unfamiliar territory. You’ve gotten this far with referrals or word of mouth, but you know you should be doing something more proactive (but you don’t want to be salesy). You also know that what got you here won’t get you to the next level in your business.

If that’s you, you’re in the right place.

Here you’ll learn strategies you can use to attract more of the right kinds of consulting clients and get paid more for your consulting contracts, in a way that doesn’t even feel like selling.

Along the way, you’ll discover that you aren’t “bad at sales.” (I promise.) You simply haven’t learned yet. But you can learn how, feel comfortable, and actually be good at it.

We’ll cover the three critical areas to master in order to get higher-paying consulting clients:

Attract (attracting more of the right clients and filling your client pipeline)

Guide (leading a sales process and keeping clients engaged)

Close (helping clients say yes and getting paid more than you ever thought you could).

I'm glad you're here! Let's dive in.

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Consultants,

If you want to elevate the clients you're working with, how do you do it?

Let's say your clients are a certain size, and you want to go bigger. Or maybe they're less sophisticated or mature in the area you focus on, and you want more sophisticated clients.

How do you get these bigger fish?

I've invited my client Nora Shepard to the podcast to share how.

Nora leads business development at the Simply Be personal branding agency, and she’s been instrumental in their growth as they expand the size of the clients they work with.

Along the way, she’s learned a ton about how selling into big fish is different than small fish, and how to be successful with larger companies.

Listen to Episode 64: How to catch bigger fish, with Nora Shepard on the Smart Gets Paid podcast, on Apple Podcasts, or wherever you listen to podcasts.

In this episode, you'll hear

• The two types of buyer's journeys in big companies and how to navigate them

The #1 question you should NEVER ask a potential client

• Why something you're afraid of might actually help you in the sales process
• A great way to start a sales conversation and instantly create a connection

Listen to the episode here .

Like this episode? Take a moment to share it, rate it, and review it. Thanks!

To your success,

Leah

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Hi! I'm Leah Neaderthal. I'm a sales coach for women consultants and the founder of Smart Gets Paid .

When I left my corporate career and started my first consulting business, I learned three things very quickly:

1- It’s 1000x harder to sell your own stuff than to sell someone else’s.

2- Marketing is not selling.

3- I had no idea how to sell.

I needed clients, but I didn’t know how to actually get them, and I was terrified of coming off like a used car salesman. It made me doubt whether I was even cut out to run a business.

So I taught myself how to get new clients in a way that feels authentic, allows me to be myself, and that works consistently. I now teach these techniques to others. Because I know it’s possible to learn how to land clients, and actually feel comfortable doing it, once you know how.

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Whenever you’re ready to start landing higher-paying clients, here are three ways I can help you.

1. Listen to the Smart Gets Paid Podcast

You’ll hear me chat with my actual clients as we tackle their biggest challenges in getting new clients, and you’ll learn sales strategies you can use today in your own business. It's the only podcast that can help you land higher-paying clients in your B2B consulting business. Listen on Apple Podcasts or your favorite podcast platform.

2. Get your copy of Referrals on Repeat

If you’ve gotten clients through referrals or word-of-mouth, and you want to start getting referral clients more consistently, get your copy of Referrals on Repeat, and start getting more referrals coming into your business today: smartgetspaid.com/referrals

3. Break through to the next revenue level in your consulting business with help from my team and me.

Learn the proven, step-by-step system women like you are using to get more of the clients they want, get paid way more for their consulting contracts, and build confidence that they know what they’re doing to get clients. Send me a message here on LinkedIn with “Breakthrough” in the first line and I’ll get you the details.