The Podcast Growth Accelerator Report

Podcast Quick Tip:

46% of podcast listeners have made a purchase as a result of a podcast advertisement {Edison Research}.

Most people tend to think about this in relation to external ads and sponsorships, but you can apply this to your own products and services.

What’s the key to an effective CTA? Here’s our recommended format:?

“If you want to {GOAL}, be sure to download my {GUIDE} so you can {RESULT}. Head to {LINK} to download it, so you can {TRANSFORMATION}.”

And don’t forget - your introduction at the top of your episodes is a powerful part of the show. We see it time and again: the host never tells the listeners what they do and how they can help them!

Our recommended intro format:?

“I’m {NAME}, CEO of {BUSINESS}, and I help {TARGET MARKET} to do {END RESULT/TRANSFORMATION}.”

Pssttt… we have a free guide on this called CTAs That Convert. Text the letters CTA to 66866 to get your copy, If you are based outside of the U.S., send us a message and we’ll email it to you!

Because we work with business growth-focused podcasts, the host is always looking for ways to better position and market their paid offerings in their podcast without it feeling inauthentic or like one big promotion.

So, what’s the formula? Start with the intro and CTAs of your episodes as outlined above, and then….

Use Storytelling to Your Advantage

If your episodes tend to be educational, which is usually the case for businesses who have podcasts, follow the old adage ‘facts tell, stories sell.’

Here’s how to do it:

1. Teach your main point as you normally would
2. Tell a client story of someone who implemented that same teaching. Be sure to introduce it with language such as, “to give you some real-life examples of putting this into action, let me tell you about my client _____ from my ___ program….”
3. Then summarize the teaching again to make sure they understand how to implement it

You can also do something like this:

1. If you had a great call with a client or had a great question from a client, share that! “The other day in my _____ program, a client asked about ______. I know so many other (your avatar) deal with this, so I wanted to talk about it here on the podcast and give you the tools to (solution/goal).”

Use Your Own Story, Too

As we mentioned, storytelling is a powerful thing. We’ve all heard the phrase “know, like and trust” in marketing. Most of your episodes likely come from something you have experienced or learned yourself, and it is okay to share a bit of that when recording.

That language in an episode can sound something like these examples:

“When I first started________, I didn’t know how to ___________. When I finally learned to ______, it changed my life and I vowed to show others how to do the same. It’s become the basis of my work as a (coach, expert, etc) and the backbone of my programs, like (program name). So let me pull back the curtain and share how it started, how it’s going and what you need to know to make the same change/transformation/transition/etc.”

“And if that lesson sounds easier said than done, let me share this: I personally did this. My story is…”

“At the time, I felt like I had tried everything, and that was really frustrating. Perhaps you’ve been there, too.”

Remember: you don’t need to share anything you aren’t comfortable sharing. The point is to humanize yourself a bit in the episode before establishing authority with your content!

Utilize Your Show Notes

This is a common mistake that luckily is easy to fix. When your listeners are engaged in your episode and want to learn more about you, they will scroll down to your show notes to check out what else you have going on and where else to connect with you.

You would be surprised to know just how often we look at a business owner’s show notes and find…. Nothing! There might be an episode synopsis, but there is no information about the host, a link to a website or an offer.

Book a complimentary call with our strategy team. We’ll help you clarify & define your goals, where your focus should be to achieve them and we’ll share information on how we can help for your future reference, too.

If you are using your podcast to drive visibility, leads & sales in your company, you are a great fit for these calls.