The Podcast Growth Accelerator Report - January Issue

Industry News on Podcast Ads and Sponsorships:

“A report by Signal Hill Insights and Cumulus Media found podcast consumers’ ad preferences are different than the majority of ad creatives they receive…if brand marketers leaned more towards entertaining podcast ad creative, they’ll build a relationship with the consumer faster and stronger than with the old-school feature/benefit strategy” {source: Sounds Profitable}

You have an incredible opportunity to develop a creative sponsorship package and partner with brands in a highly effective way - for both you and them. Seeing the data that the ‘traditional’ approach to ads isn’t engaging consumers in the best way, you can present innovative ways that can create better results.

We’ve seen so many of our clients leverage new assets in sponsorship:

• Specialized episode sponsorships
• Mini-series
• Co-branded events, virtual or live
• Co-branded merch
• Blog posts, email spots, social media posts
• Video reels and other video content

When you approach your own sponsorship package with innovation and creativity in mind, you not only set yourself apart from all the others who are also pitching brands for sponsorship but you open the door for better leveraged relationships.

Not to mention, this also allows you to set a higher price point for your sponsorship package.

We hosted the session below on January 18, diving into a number of things. Check out the time stamps below, though we welcome you to watch the session in full so you see the full process from start to finish!

7:44 - The 5 Figure Sponsorship Formula

14:00- What do you need to capture sponsor interest?

18:54 - How & Where to find sponsors

40:00 - Positioning your offer to get the sponsor to a yes

49:33 - Scaling your sponsorships

54:19 - Learn about the Growth Accelerator Program: Sponsorship Circle

If you want to open up a revenue stream in your podcast via sponsorships, without feeling the limitations around things like audience size and downloads, schedule a call with our Growth Acceleration team.

We specialize in helping business-branded podcasts build out a lucrative sponsorship strategy that they can learn once and leverage again and again.

Our clients utilize this strategy and see wins such as:

• Rick Saez, who sold out his 2023 sponsorship slots by the Fall season and began pre-selling his 2024 sponsorships
• The NHL Wraparound Podcast who secured 5 figures in sponsorship dollars before their podcast even launched
• Inside Design, who secured “14 sponsors and counting!”
• Optimize Yourself podcast, which 3x’ed their community engagement and secured their first sponsor following our methods

We will take a dive into your podcast and your goals and talk through our proprietary method with you. Schedule your call here