Podcast Expert Says Everyone Is Making This 1 Fatal Flaw With Their Show

Podcasting continues to grow rapidly, but many businesses are still wondering if there's still an opportunity or how to stand out. In my recent conversation with podcast expert Rachel Elsts Downey? , she shares valuable insider tips for B2B podcasters.

Key Takeaways:

1. Massive listener demand still exists - With over 400 million listeners now but less than 10 million active podcasts, there remains a huge untapped audience available.

2. Uniqueness and strategy are key - Avoid just starting a podcast for the sake of it. Research your niche, identify what will make you stand out and tie goals back to business objectives.

3. Repurpose content across channels - Don't silo your podcast. Use it to create content for your other marketing channels where your audience already exists.

4. Invest wisely upfront - Determine what level of production support you'll need, whether it's just editing or more holistic help developing show strategy and positioning.

Listen to the rest of our conversation here:

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Until next week ,

Taylor