Podcast Chat: Strategy is More Than Just Busy Work
.Priscilla McKinney.
![.Priscilla McKinney.]()
.Priscilla McKinney.
Aspiring lunch eater with a penchant for jaywalking. | Find my new book on Amazon - Collaboration is the New Competition
So often people are working hard at the wrong thing. They're doing the busy work without doing strategy first.
Are you providing undeniable value? Ken Newhouse from Get Clients Now invites me on the podcast to talk about the importance of buyer persona, SOAR and lead magnets.
"Strategy is not about saying 'yes' to what your next step is - Strategy is about having the system in place to say 'no' to things."
LISTEN TO THE FULL EPISODE HERE
Should have Played Quidditch for England
5 年Love this Priscilla McKinney?straight forward advice!
Associate Vice President at The Silk Initiative – A Hotspex Company | Human-centred Innovation | Brand Strategist of the year (APAC)
5 年Love the quote!
FMCG Innovation | Product Development | Market Intelligence
5 年Loved the bit you spoke about SOAR! There are many naysayers that raise questions about a strategy in place and the most important thing is to have thought things through and empowering yourself to say no. Thank you for sharing ????