Pod Insights - September 2024 edition
The Marketing Pod
Strategic marketing for ambitious businesses, from the agency with in-house insight.
Purpose, ethics and influence in B2B marketing & PR
Welcome to the latest edition of Pod Insights. This month, we’re exploring:
Plus, have some insightful blog posts from a different perspective: that of our wonderful work experience crew. ??
Ready to dive in? ??
The end of purpose-led marketing?
In recent years, purpose-driven marketing has been a buzzword in the industry, with brands aligning themselves with social and environmental causes. But is this trend losing steam? In her latest blog, our PR & Content Writer Monia Dal Checco, Ph.D. explores the current state of purpose-led marketing.
Her take? While some brands may be retreating from purpose-led campaigns, the key lies in authentic and transparent communication to maintain trust with your consumers.
Prioritising ethics in B2B PR
In today’s fast-paced comms, PR professionals play a pivotal role in shaping and maintaining a brand’s reputation. But great power comes with great responsibility. PR Specialist Claire Fitzgerald ’s latest blog delves into the importance of prioritising ethics in B2B PR to build trust and credibility.
Claire outlines the fundamental principles of ethical PR and gives practical tips on how to incorporate them into your PR strategy. Don’t miss her blog post.
Why let B2C have all the fun?
Influencer marketing has long been a staple in the B2C space, but can it be effective in B2B? Monia Dal Checco, Ph.D. breaks down how B2B companies can use influencer partnerships to enhance their marketing efforts.
领英推荐
While B2B influencer marketing might seem daunting, it’s not as revolutionary as it sounds – think of influencers as subject experts or thought leaders. By doing so, B2B brands can effectively tap into the influencer economy to build trust and expand their reach.?
Learn how to implement a successful B2B influencer strategy here.?
A week at an award-winning marketing agency
You may have read?that last month we hosted four talented students for a week of work experience: Henry Loble-Dott , Rebecca Stokes , Priya Nagra and Erin McCutchion.?
All four got the chance to write a piece for our Marketing Pod Blog, and gave us some really helpful insights into how they view the future of marketing and PR. Curious about what the next generation of marketing talent has to say? Take a look
An agency out of the ordinary by Rebecca
Meet the future designer by Erin
Experiencing agency life by Priya
Pod news in brief
What are our highlights of the month at Pod? ??
We hope you enjoyed the September edition of Pod Insights. If you did, why not share it with your network?
The Pod Team