Pod Insights - October 2024 edition

Embracing changes in the digital B2B space

Welcome to the October edition of Pod Insights. The spooky season is almost upon us ?? but (as the Ghostbusters might have said if they worked in B2B marketing) ‘we ain’t afraid of no rapidly changing digital marketing trends’.?

This month, we’re delving into all things digital, such as:

• Whether X is a safe place for B2B brands
• How HubSpot can help brands save money and boost engagement
• How Google AI will impact your SEO strategy

Ready for a treat? ???? Let’s dive in.

Should I stay or should I go?

Some recent discussions on X (formerly Twitter) have taken a bit of a nightmarish turn. ?? The platform has increasingly been associated with divisive and hateful content, making ethical brands question whether they should stay.

It’s a tricky question. If your brand’s competitors and customers are still on X, you might be afraid of missing out on engagement opportunities. So what to do? Our quick-read blog post from Content & PR Writer, William Tomaney, might help you decide.?

Find out how our client saved ￡50K with a powerful CRM

Building lasting relationships with customers is crucial in the complex B2B marketing landscape. But keeping track of – and engaging with – many audiences across multiple platforms can be daunting. ??

That’s where a powerful customer relationship management (CRM) system like HubSpot can really come in handy.

Our Content & PR Writer Monia Del Checco’s latest blog post, you can learn how to use Hubspot to save time and money while improving your customer relationships. Plus, you’ll be able to download our case study showing how our client npower Business Solutions managed to save ￡50K pa and increase user engagement by 265% by making the most of HubSpot?– and how we can help you too.

How’s Google AI impacting your SEO?

Earlier this year, Google introduced instant AI-generated answers and summaries to address user queries. This makes it easier for users to find exactly what they’re looking for. But how does it impact B2B marketers’ SEO strategies? Is it going to kill your click through rate? And how can you hope to stand out if users don't even need to scroll down the page? ??

Check out William Tomaney’s blog to learn more about how to navigate these changes and what you can do to minimise their impact on your website’s traffic.

Pod news in brief:

Here are Pod’s October highlights:

• Wahoo! We’ve been shortlisted for 4 categories at the 2024 B2B Marketing Awards ????

• B2B Agency of the Year (UK)

• Best use of live events for our campaign “The price of warmth” with Xoserve and Fuel Bank Foundation
• Best lead generation or demand generation campaign for “Driving revenue growth in the legal sector” with Shred-it
• Best employee engagement campaign for the Bright Sparks event with E.ON UK

The competition will be fierce, so cross your fingers for us! ???

• We're so excited to have scooped Best B2B Creativity at the Midlands Marketing Awards . ?? ?? The award was in recognition of the perspective-challenging WUN - Womens Utilities Network report, uncovering unconscious bias in the utilities sector. Massive thanks to our brilliant team and all involved – you’ve shown just how creative B2B can be. ??

We hope you enjoyed the October edition of Pod Insights. If you did, why not share it with your network?

The Pod Team