Pod Insights - July 2024 edition
The Marketing Pod
Strategic marketing for ambitious businesses, from the agency with in-house insight.
The holiday season is well underway, and with a bit of peace and quiet, this can be the ideal time to catch up on marketing best practices and hone in our skills. So, what better time to read our July’s tips?
Read on to find out how to throw a spectacular marketing event and learn about the latest trends in content writing.
Corporate events are a great way to position a business as an industry leader or raise brand awareness –?but in order to do that, they must be memorable.
At Pod, we know a thing of two about doing just that?– as winners of Best Event at the 2023 CIPR Midlands PRide Awards. And our PR Manager, Jessica Keynes , has put together an expert guide on how to plan a spectacular event. Her top tips include:
If you’d like support for your next event, get in touch.
At The Marketing Pod, we believe in the power of great content. It’s the backbone of modern B2B marketing and what connects brands to their audiences in a meaningful way. In 2024, the role of the copywriter is changing along with advancements in AI technology and changing reading habits. So our Content & PR Writer, William Tomaney put the spotlight on our Pod content writers to find out more about the role.?
Our Content team talks about their writing background, looks at the future of copywriting, and explains how we collaborate with other Centres of Excellence at Pod to meet our clients’ briefs.
Do you need help with your business’ copywriting? Our amazing Content team can help. Click here to get in touch.
Pzazz, partying and peculiar outfits. Our Podsters recently got together to celebrate one of our most loved annual traditions: Podfest. As always, it was brilliant to see the whole team gather at Pod HQ to catch up and celebrate our achievement and some well deserved accolades –?including being ranked as a Best Workplace by Best Place to Work UK? for the second year in a row.
This year’s theme was “something beginning with P”, and Podsters didn’t let us down. With appearances from a Prime Minister, a pigeon, the Powerpuff Girls and more.
We hope that our Podsters’ July insights will help you stay up to date with the fast-paced, always-changing world of B2B marketing.
If there are other topics you’d like our team to address in next month’s newsletter, please feel free to reach out and let us know.?
The Pod Team