Pod Insights - December 2024 edition
The Marketing Pod
Strategic marketing for ambitious businesses, from the agency with in-house insight.
Is your B2B brand ready for a new beginning?
Welcome to December’s Pod Insights. As 2024 comes to an end, this is the perfect time to take stock of the past year and make plans to start 2025 on the right foot. This month, we’re exploring:
You may also have heard we won a B2B Marketing Award… or three. All the details are below. ??
Ready to get started?
3 ways to contribute to a just transition
COP29 may have ended last month, but this doesn’t mean the issues it raised should be put on the backburner. One of the most controversial points of COP29 was climate finance, and particularly how to achieve a just transition.
It might be challenging to decarbonise our economies in a way that doesn’t leave any country, community, industry or individual behind – and it’s even more challenging to think of ways in which individual businesses can contribute to this ambitious goal. But our PR specialist Claire Fitzgerald has some tips.
From educating your audience to embedding sustainability and equality into your business strategy, her latest blog post highlights how businesses can contribute to a just transition.??
LinkedIn articles: get started in 8 steps
With 1 billion members globally and a domain authority of 99, LinkedIn has become the number platform for professionals to learn and connect. It’s also a precious tool for B2B brands keen to showcase their expertise and build credibility.
You might already be using LinkedIn posts to update your followers on your brand’s latest news. But have you ever thought of using this platform for long-form content? In his latest blog post, our Senior Content Lead James Montgomery explains why you should include LinkedIn articles in your content and PR mix, and gives tips on how to get started.?
6 great reasons to enter an industry award
Are you planning to revamp your 2025 marketing strategy and add some effective brand-awareness tactics? Then an industry award may be just what you need!
We hear you: submitting an award entry is hard work. You need to gather data, write your entry, collate evidence for the judges - and that’s before you’ve even considered the entry fees.
However, we strongly believe the benefits of entering – and possibly winning – an industry award are worth the investment. Check out our guide to find out why we think so, and don’t hesitate to get in touch if you need some help crafting a winning entry.
Pod news in brief:
Curious to know what we’re up to at Pod?
B2B Marketing Awards: the winner is…Pod! ??
Pod has much to celebrate this festive season, as our Podsters brought home 3 incredible awards at the 2024 B2B Marketing Awards:?
?? Gold for Best Employee Engagement Campaign for E.ON UK’s ‘Bright Sparks’ event
?? Silver for Best Use of Live Events for ‘The Price of Warmth: Impossible Choices for a Green Future’ with Xoserve and Fuel Bank Foundation
?? Bronze for Best Lead Generation or Demand Generation Campaign for ‘Identifying and Driving Revenue Growth in the Legal Sector through Optimising Channel Mix Performance’ with Shred-it
The B2B Marketing Awards are an industry excellence benchmark, and we’re extremely proud of this result. We’d like to extend a great big thank you to our team, clients and partners for their help and support in this fantastic achievement.?
Pod confirmed as a Great Place to Work? ??
Our Podsters have spoken… and have declared us a Great Place to Work for the third year in a row.?
The Great Place to Work certification recognises organisations that create an outstanding work experience for their employees – evaluating company culture, values and leadership through anonymous surveys. Our team is our greatest asset, so we’re over the moon with their positive feedback.
'Tis the season to be jolly... and to take a break! ??
The Marketing Pod team is signing off for a well-deserved break this Christmas.??Pod HQ will be closed from December 25th to January 1st, while we recharge our batteries and get ready for another fantastic year ahead.
We hope you found the December edition of Pod Insights helpful. We’ll be back next year, recharged after our Christmas break, for more B2B marketing tips and insights.
We wish you a very merry Christmas and a wonderful start of the new year. ????
The Pod Team
Hands-on Practice Lead/Fractional Strategy Consultant/Entrepreneur
2 个月Charming views..... ?? LinkedIn articles are a cornerstone of B2B marketing, offering a platform for thought leadership and audience engagement. Unlike short-form posts, articles allow for in-depth exploration of industry topics, trends, and solutions, positioning brands as experts in their field. Their discoverability through LinkedIn's algorithm and search features amplifies reach, particularly when paired with strategic keywords. The challenge lies in maintaining a balance between informative content and subtle promotion, ensuring value for readers without overt sales pitches. High-quality, consistent article publishing enhances credibility, fosters professional connections, and drives qualified leads within the B2B space. ??