Pod Insights - April 2024 edition

With the Easter break only just behind us, we know many of you might still be nursing a chocolate hangover as we head into April. Don’t worry, we’re here to make sure that at least the thought of planning your B2B marketing for the month ahead won’t make you feel queasy.

In this month’s edition of Pod Insights, we’ll share some invaluable insights, including more ways to take your strategic communications to the next level, as well as a deep dive into “always-on” marketing from our Digital team.

Additionally, we wanted to update you on some of the work The Marketing Pod is doing in and around our local communities, including a recent trip to a school in Knowle, where we rolled up our sleeves to spruce up their garden area.?

Creating captivating strategic communications is more critical than ever for corporate enterprise businesses –?especially those with strong sustainability and ethical values. That’s because your stakeholders care about your brand purpose and rightly expect you to be completely transparent.

Tailoring your brand messages for different audiences and communicating progress on environmental goals and ED&I with clear data is vital.

If you’re on that journey and want to make sure you succeed, our B2B marketing experts have produced a definitive guide that can help.

How can you keep your name on the minds of potential clients without being pushy? Let’s talk about always-on marketing (also known as brand awareness). It’s a really handy?strategic approach that involves continuous marketing activities, allowing your B2B business to foster a consistent brand presence.?

The catch? You need to get it right.

Luckily, our Digital Marketing Lead, Raven Wheatley-Hawkins has shared her top tips on making it work for you. These include:

• Setting specific strategic goals, tailoring the messaging and not wasting a word
• Using multiple channels –?such as PPC, EDMs and organic social posts
• Making every part of your website an awesome user experience, and driving people to it

If you’re looking to always-on to boost your digital marketing strategy, get in touch with Raven to discuss your needs.

At The Marketing Pod, we’re proud to be based in the West Midlands and believe in the importance of giving back to our local communities. That’s why we spent our latest Pod “away day” at Knowle C of E Primary Academy to help create a vibrant forest school space where pupils can learn and play. Our team of Podsters rolled up their sleeves to plant trees, dig out new pathways and even build a new shed. We can’t wait to hear about how the new space is being used soon.

We hope you’ve found this month’s tips and insights from our marketing experts useful.

In the meantime, if there are any other B2B marketing topics you’d like to tackle, please leave a comment below - and perhaps take a moment to share these insights with your network.

The Pod Team