PMG Pulse: The B2B Marketing Newsletter For August 2024
Welcome to the first edition of PMG’s monthly newsletter! We’re excited to bring you the latest trends, expert insights, and industry updates in B2B lead generation. Each month, we’ll provide you with fresh strategies and actionable tips to help you stay ahead of the competition.
Thank you for joining us on this journey. Let’s dive into this month’s insights!
B2B Lead Generation Trends for 2024
1.? Intent-Based Lead Generation
According to intent data statistics by DemandScience, 55% of sales leaders successfully increased conversions using intent data. 50% also stated that intent data improved their sales and alignment as well as their account prioritization.
2. AI Personalization
AI's capabilities in personalization enable marketers to deliver tailored content and recommendations to individual leads. This level of personalization significantly increases engagement and drives higher conversion rates.
Moreover, AI technology enhances overall sales effectiveness by improving efficiency. With automation tools, businesses can automate repetitive tasks and processes, freeing up valuable time for sales teams to focus on more strategic activities.
3. Account-Based Experience?
Every customer needs personalization. A sumptuous example is a “Personalized Email Template.” Sounds impressive?
Here’s where Account-Based Marketing comes in.
A B2B marketing strategic approach that focuses on targeting specific high-fit accounts rather than broad-scale outreach. It enables businesses to create a personalized experience with content tailored to their needs. The prime goal is to rapidly increase sales and revenue, which helps in B2B lead generation. 87% of marketers say ABM generates higher ROI than other marketing strategies.
4. Social media syndication?
Social media syndication is a powerful tool for businesses looking to maximize their reach and expand their influence. It allows content to be shared and distributed across multiple platforms to reach a wider audience. Content syndication can help businesses build an online presence and get their high-quality message out to a larger audience.
Content syndication is the process of republishing content on third-party sites to generate leads for a business. This strategy can effectively reach a larger audience and generate more leads, but it's crucial to syndicate content wisely to avoid hurting your brand's reputation.
5. Personal Branding on Linkedin.
There are many ways to describe personal branding: becoming a thought leader, building an audience, becoming a professional creator, engaging in employee advocacy, and more.?
Whatever you choose to call it, building a personal brand involves sharing your expertise on a public platform to establish yourself as an authority in your industry.
That can be done via social media platforms, a newsletter, speaking engagements, podcast appearances, and so on. Many professionals building will choose multiple channels to help expand their reach and hit their personal branding goals.?
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6. Event Participation
The purpose of event participation and event lead generation is to draw attendees who want to learn more about the products and services offered by the organisation and direct them along the sales funnel. Making connections with the right people who are more likely to become clients is more important than simply drawing a large crowd. Businesses commonly employ a mix of pre-event advertising, in-person contacts, and follow-up communications to accomplish this.
7. Video Marketing?
The world is becoming more digital by the day. As businesses worldwide transform how they work and connect with the rest of the world, video becomes a crucial communication channel. It cuts through the noise of today's crowded media market, engages audiences in a way they prefer, and brings brands to life through a creative, compelling, moving experience.
Today's audiences expect video. In the first half of 2020, video views for enterprise sales and marketing were up 125%; that kind of growth signifies video's evolutionary moment. Video is no longer just another piece of engaging content; it's evolved far beyond that. Today, video is one of the most desired forms of communication. Over 70% of B2B buyers say they're more willing to spend time engaged with interactive, visual, and audio content than reading written text. From the latest industry trends, product updates, or even general announcements, outreach and engagement are received best in a video.
8. Marketing Automation
Marketing automation uses technology to streamline marketing processes and campaigns across multiple channels, automating repetitive tasks. This enhances efficiency and enables targeted messaging via email, SMS, social media, and the Internet.
By automating lead follow-up and guiding prospects through the conversion funnel, marketing automation saves time for marketing and sales teams. It offers significant ROI, with organisations earning an average of $5.44 for every dollar spent and a payback period of under six months (Nucleus Research).
Often integrated with CRM and CDP software, marketing automation tools help schedule campaigns, automate responses, and personalise messages for prospects and customers.
9. Interactive Content?
In today's ever-evolving digital landscape, agencies and marketers are constantly searching for innovative ways to generate leads. The truth is, traditional static content alone may no longer suffice. Enter interactive content marketing—the game-changing tool that has the potential to revolutionize lead generation.
Why settle for a single-digit conversion rate when interactive content can more than double your results? According to a comprehensive study by Demand Metric, interactive content boasts an impressive conversion rate of 70%, while its static counterpart lags behind at a mere 36%. These statistics underscore the untapped potential of incorporating interactive elements into your content marketing strategies.
10. Omnichannel Communication
An omnichannel approach is the gold standard for B2B lead generation. By leveraging multiple channels, businesses can deliver personalized experiences, increase brand recognition, and gather valuable data for optimization. Platforms like Smartreach.io can simplify the complexities of omnichannel outreach, ensuring a smooth and effective lead-generation process.
Thank you for exploring the top B2B lead generation trends with us in this inaugural edition of our newsletter! We hope these insights inspire your strategies and help you achieve remarkable results in the coming months. Stay tuned for our next issue, where we’ll dive deep into personalization techniques in B2B marketing.
We’d love to hear from you, so feel free to reach out.
Until then, happy marketing!
Best regards, Team PMG