Pmax Campaign Main Benefits
Safeway Digital
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Goal-focused campaign
Performance Max puts your marketing goals in focus as the primary target for maximizing the campaign’s performance.
Based on your goals, Google’s machine learning will find your customers wherever they are across Google properties.?
Better performance??
Google Ads claims to use its best machine learning and attribution technology to find your customer at the right time with the right ad for even stronger performance.?
Steer automation
With inputs from Google’s new Audience Signals, which we will elaborate on soon, to accelerate the campaign ramp-up period and deliver better results faster.
More time to focus on strategy
Google’s automation frees up time to become more strategic and focus on high-impact planning and optimizations like improving creative assets.