PMAR 2024, Punit Goenka, Sam Balsara and other newsmakers this week!
India’s AdEx expected to grow at 12.2% in 2024: PMAR
The Digital AdEx is expected to grow by 17% during the year to close at Rs 46,565 cr, contributed majorly by video and e-commerce. The report expects TV to grow by 8% in 2024 to reach a total of Rs 35575cr. Print is expected to grow by 7% in 2024.
Focus on premium products & modern trade: Sam Balsara’s advice to marketers
At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what 2024 holds for Indian AdEx. Balsara shared the perspective on what happened in the previous year, why it happened, and what to expect from the coming year.
Vikram Sakhuja implores advertisers to reject measurement generated by media owners
Vikram Sakhuja, Partner and CEO, Madison Media & OOH, took the stage at the Pitch Madison Advertising Report 2024 launch ceremony and discussed the raging question- ‘Should Media Owners Be Involved In Media Measurement’. Talking about television ratings, Sakhuja indicates that the measurement surveys in place are reasonably robust, with BARC at the centre of it, governed by various committees.
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At 13%, OOH trumps TV & Print AdEx growth rate in 2023
The Pitch Madison Advertising Report (PMAR) 2024 highlighted that Out of Home (OOH) AdEx has reached a figure of Rs. 4,140 crore, a 13% increase over the previous year and has crossed its pre-Covid level Rs 3,495 crore.
Offered many proposals to address Sony’s demands: Punit Goenka
While addressing shareholders during the earnings call, Zee Entertainment Enterprises Ltd (ZEEL) Managing Director Punit Goenka, said that as the leader of the company and a member of its founding family, he “certainly wanted the merger with Sony”. In its Q3 FY24 earnings report, the company also reported a decline in advertising revenue by 3.3 % in the third quarter ending December 31, 2023.