PMA Update | 7 June
Public Media Alliance
Supporting our members to build and promote trust in public media worldwide.
?? ROUNDTABLE: Covering elections for youth audiences
Staff at PMA’s member organisations are invited to attend our next PSM Unpacked roundtable.
From Tuvalu to India, 2024 is a year of elections – more people will head to the polls this year than any other year previously, in nations of all sizes.
Elections are critical moments for public service media, when their responsibility to foster an informed and educated citizenry is put to the test. Historically, data shows that audiences turn to public service media during election periods. But to maintain this position and standing, public media need to reach?all?audiences, and ensure their content is being delivered and consumed by all.??
So, what does this mean for young audiences, who are likely to consume and engage with news and information in ways very different from older generations? How can public media deliver the same level of trusted content, but package it in new and innovative ways so that it reaches first time voters or the next generation of voters.
In this session, we will examine how public service media organisations can create content for young audiences at elections – moments of peak democratic participation. What type of content resonates with young audiences? What barriers are there to creating the right type of content? And what are the most essential channels through which to reach these audiences? ?
When? 0700 UTC, 26 June 2024
Where? via Zoom
Who? Staff at PMA members ONLY
?? Podcast: How are public media covering elections?
In the latest episode of our podcast, Media Uncovered, we look at how public media are covering elections. We speak to GBC in Ghana, which is trying to reach as many remote communities as possible amid budget pressures, while creating mechanisms to maintain its accuracy; we’re in Brussels, looking at how various journalists and broadcasters are covering the European elections; and we ask PTS Taiwan if there’s any lessons from their experience in January.?
Latest reports ???
???? “Policymakers must take urgent action” to make VRT prominent
To listen to or watch the offer of a public broadcaster such as VRT, you must be able to find it. That sounds logical, but it is not so obvious. Media consumers are increasingly using digital platforms and apps. Local players such as VRT, but also Play or VTM are often difficult to find.
???? PMA joins statement urging robust press freedom commitments in Pact for the Future
PMA has joined 40 CSOs – led by the GFMD – to urge the UN and its Member States to ensure robust commitments to access to information, media freedom, and public-interest journalism in the final text of the Pact for the Future in advance of September’s Summit of the Future.
More from PMA ??
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Our first Caribbean media literacy bootcamp has kicked off!
Twenty-three participants took part in Thursday’s inaugural Media Literacy Bootcamp, designed to equip media professionals with essential skills and techniques to navigate today’s complex media landscape.
The participants represent the four target countries of Barbados, Guyana, Jamaica, and Trinidad & Tobago, and showcase a diverse range of backgrounds, and include reporters, programming coordinators, media owners, and even a library services worker.
The agenda includes several sessions, including an introduction to MIL, group discussions, hands-on exercises, and peer feedback, covering topics such as the role of AI in journalism, understanding digital platforms and algorithms, and identifying disinformation and online hoaxes.
The bootcamps are part of the “Building the Next Generation of Media Literate Citizens” project, aiming to establish lasting media literacy in the Caribbean.
Check out our new library of media literacy resources!
The Public Media Alliance (PMA) is excited to announce the launch of its digital library of media literacy resources, as part of the “Building the Caribbean’s Next Generation of Media Literate Citizens”?project.
PSM Headlines???
BOSNIA & HERZEGOVINA:?BHRT and RTV FBiH reached an agreement
DENMARK:?P3 will motivate young people to vote in the EU elections: 'We will try to make the election a social thing' (Press release - Danish)?
FRANCE:?Public broadcasting reform: France Médias Monde would not be part of it (French)?
SLOVENIA:?Natalija Gor??ak is the acting president of RTV Slovenia?(Press release - Slovenian)?
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