PM Levels - What do they mean?

PM Levels - What do they mean?

What are levels?

Each company may have its own numbering system and terminology, but the underlying concept remains similar.

  • IC3 – Associate PM (APM) or Rotational PM (RPM)
  • IC4 – PM (PM)
  • IC5 – Senior PM
  • IC6 – Lead PM
  • IC7 – Principal PM
  • IC8 – Distinguished PM

What Do Levels Actually Mean?

Levels indicate the complexity and altitude of problems you are held accountable for—not just what you "own," but what you're expected to deliver on, with real consequences if you don’t.

A higher level means taking ownership & accountability for problems with lager market, product, execution, or organizational complexity

Understanding Complexity at Different Levels

1. Product Complexity

Product complexity is about the altitude of customer problems a PM is responsible for:

  • Action level: "How do we get users to add a profile photo?"
  • Task level: "How do we improve profile completion?"
  • Theme level: "How do we enhance onboarding?"
  • Product group level: "How do we acquire and retain new customers?"
  • Company/Industry level: "How do we redefine online dating for long-term relationships?"

Thus, levels reflect the altitude of customer problems a PM is accountable for.

2. Execution Complexity

Execution complexity comes from the scale and difficulty of execution, which can be influenced by:

  • Size of the team: More engineers and cross-functional teams increase execution difficulty.
  • Organizational involvement: The more teams involved, the more coordination is needed.
  • Regulatory scrutiny: Compliance issues add legal & policy complexity.
  • Revenue impact: If the product affects revenue directly there is more scrutiny & rigor.
  • Technical risk: Unclear feasibility of solutions makes execution harder.
  • User trust risks: Changes to privacy policies or encryption carry high stakes.
  • Product-market fit challenges: Launching a new product without proven hypothesis requires creative execution.
  • Testing and rollout challenges: Features requiring large-scale A/B testing (e.g., country-level social network tests) require greater execution rigor.

3. Organizational & Leadership Complexity

This type of complexity arises when navigating internal structures, decision-making, and alignment:

  • Conflicting goals: Different teams have competing priorities, and the PM must drive alignment.
  • Decision-making complexity: Multiple decision-makers require structured escalation paths.
  • Organizational support: Some initiatives require buy-in before execution is even possible.
  • Leadership buy-in: Convincing leadership that a strategy is critical before execution begins.
  • Change management: Leading a reorg, forming a new virtual team, or transitioning a strategy into an official company initiative.
  • High leadership visibility: Regular check-ins with the CEO or executive team, with progress expected every week.

What It Takes to Move Up Levels

If you want to grow to higher levels, the key question to ask yourself is:

"What level of complexity—product, execution, and leadership—am I willing to be held accountable for, even if it means risking my job?"

Higher levels come with greater risks and responsibilities, but they also provide the opportunity to drive larger-scale impact within a company.



If you want to grow in your PM career by learning a core set of career frameworks and tools to improve core PM skills check out my Free 10 hr Accelerate Your PM Career course.

Syllabus

  1. Career Planning
  2. Growing Within Your Company
  3. Finding External Jobs
  4. Improving Product Thinking Skills
  5. Improving Execution & Analytical Thinking Skills
  6. Improving Leadership & Communication Skills
  7. Developing High Agency



Faisal Shariff

Product & Technology Strategy | Award-Winning AI Innovator | Expert in creating Enterprise & Consumer Technology Solutions

2 周

There’s also a different expectation, with the levels, in different industries

Krista Gamble

Product Strategist | Pricing & Packaging | Revenue Growth | Market Expansion

2 周

Great post outlining the levels! But not all product titles are equivalent. Sometimes a PM title doesn’t match responsiblies and results because of: company size, HR agility, or simply someone filling a need on the job. Do you agree?

回复
Vijay Rengarajan CPCU, API

Director of Product Management @ Applied Systems

3 周

Awesome post, Satish Mummareddy This question "What level of complexity—product, execution, and leadership—am I willing to be held accountable for, even if it means risking my job?"—really resonated with me. It’s also a great place to apply your principle: ‘Do the job before you get the job.’ For those aspiring to move up, taking on some of the responsibilities from their boss’s plate can be a great way to test the waters and see if they truly enjoy and want to thrive in higher-level roles before making the leap.

David Wang

Product at Kajabi | Creator Economy | Marketplaces | Fintech | Ex-Linktree, Airtasker, Expedia, Vodafone |

3 周

Great post! I love the clarity here Satish Mummareddy. I remembered early days in my career there was just “PM” or “Senior PM”, the gap between PM and Senior was like 10 years! I was like do I need to stay on this pay grade for 10 years before I get a senior PM? Lol I’m glad the industry now has broken down the stepping stones for the different levels of product people. However I do think there will need to be consolidation at the top levels like staff, distinguished or principal. But it’s going in the right direction.

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