?? Pluto.markets launches commission-free investing app in Denmark

We’re super excited to spotlight our member and lab resident alumni Pluto.markets (YC W22) , as they launch the game-changing investment platform for the modern investor. Introducing a Nordic investment app that offers fractional investing without minimum commissions—finally, the wait is over!

Leading the next wave of innovation and growth

After 3 years of persistent development, Pluto.markets has unveiled an app that sets new standards in accessibility and affordability. Founded in 2021 by Joakim Bruchmann, a former Goldman Sachs trader, and Oscar Vingtoft, an experienced software engineer, the company aims to disrupt the multi-billion euro brokerage market.

Pluto has proven excellent execution by lowering barriers to investing and building a new core banking infrastructure. Earlier this year, the company secured a USD 2.6 Million funding round with high-profile backers like Y Combinator , Magnetic Capital , and the founders of Nordic Unicorns Pleo , Synthesia , Zendesk , and Sitecore . Also, they successfully obtained an EU Investment Firm license, including self-custody, from the Danish Financial Supervisory Authority after a two-year regulatory journey.

Co-founder & CTO Oscar Vingtoft shares: ??? “From the very beginning, we have focused on our long-term vision and decided that we would control all critical infrastructure ourselves, which we have built from scratch. This has required significant resources and time, but it’s incredibly rewarding to be at the point where we are now ready to capture the Danish market—and momentarily, all of the Nordics.”

The platform's first version offers commission-free, fractional trading in over 3,000 U.S. stocks, with plans to expand into new asset classes by the end of the year.

Pluto’s mission is simple yet impactful: to make investing accessible to everyone, regardless of age, gender, or background.

CEO Joakim Bruchmann says: ??? “The Nordic market is overdue for fresh competition, with consumers stuck choosing between outdated options from the 90s like Saxo Bank, Avanza, or Nordnet. We're here to change that. In the coming years, we will prove that Pluto can deliver a better, more affordable investment experience and earn the trust of million across the Nordics, and beyond.”?

Ready for a different investing future? Download the app now and join Pluto.markets ??