...plus, how you can track yearly Meta metric trends!
Hey there,
It’s been a busy few weeks at DTC Live, and we’re just getting started!?
This time next week, we’ll be in Gran Canaria hosting our first-ever Brand Retreat – bringing together premium brands and top tech partners for an unforgettable experience.
A huge thank you to our amazing sponsors Klaviyo , Sprint Logistics , rebuy , Dataships and GoKwik for making it all happen!
Here’s what’s in store for our attendees:
?? Workshops & learning sessions –?Actionable strategies and insights to help set the stage for success in 2025.
?? Networking opportunities –?Connect with forward-thinking leaders and brands in the eCommerce space.
?? Wellness activities & island exploration –?A chance to unwind and recharge while exploring the beauty of Gran Canaria.
But that’s not all… Our first Learning Labs session is launching in just under a month, and it’s packed with practical strategies to level up your business.?
Keep reading for all the details!
And we’re already gearing up for something even bigger… the DTC Live Conference is back on March 13th 2025!?
We’ll be announcing the location very soon – trust us, you won’t want to miss it!
Early bird tickets are on sale now! Get yours here.
Ready to increase your AOV and conversion rates in 2025?
We’re excited to invite you to our upcoming FREE one-day Learning Labs workshop – a focused session designed to give you practical strategies to boost your average order value (AOV) and increase conversion rates this year.
Where and when
???The Playhouse, just a short walk from London Bridge and Borough Market!
?? ?13th February 2025 ? 9:30 AM - 3:00 PM (with networking drinks to follow)
What’s on the agenda?
Join us! It's completely free for brands!
Register here and we'll do the rest!
Metrics that matter: Ensuring post-season success
With the holiday rush over, brands have an opportunity to reflect on peak season performance, enhance customer satisfaction, and strengthen loyalty.
The start of 2025 offers the perfect moment to analyse outcomes, refine strategies, and set the foundation for year-round success.
Key strategies for post-peak season success
Proactive communication & feedback
Proactively communicating order updates reduces support inquiries while building trust. In 2024, AI-driven chatbot adoption grew by 42%, easing support burdens.
Gathering post-purchase feedback helps brands uncover improvement areas and enhance the overall experience, which can increase revenue by 15% and cut service costs by 20%.
Returns management
Returns surge post-holiday, sometimes reaching 30%. Effective management involves analysing returns to identify product issues.
Incentivising exchanges through store credits or free shipping reduces return rates, boosting satisfaction and revenue.
Converting one-time buyers into loyal customers
Post-holiday offers are ideal for turning new buyers into loyal ones. Personalised emails, loyalty rewards, and exclusive discounts, such as a “New Year Discount,” encourage repeat business and strengthen relationships.
Tracking key metrics Key metrics like response times, resolution rates, and CSAT scores are crucial during this period.
High first-contact resolution (FCR) and low ticket escalations prevent churn. Improving these metrics can increase retention by 5% and profit gains between 25% and 95%.
Onepilot?– Redefining CS outsourcing: The right human-AI mix
Onepilot revolutionises customer support with a 24/7 network of 2,000+ freelance agents in 40+ languages.
Trusted by 350+ brands, including Decathlon, Victoria’s Secret, and Sézane, they’ve resolved over 100 million tickets by blending human expertise with AI-driven efficiency.
Proven success stories
Scaling Fast for Qonto
Onboarded 100+ German-speaking agents in six weeks, achieving 94% CSAT. “The tech DNA of Onepilot means greater flexibility and speed of execution in the service.” — Minh-Hai Le, Senior Director of Strategic Operations
Peak Season for The Bottle Club
Managed a 6x query surge during Christmas, maintaining a 4.5-hour resolution time. “Onepilot has an undeniable experience and understanding of customer care.” — Tim Martin-Harvey, Head of E-Commerce
Zero Backlog for Jott
Handled a 10x ticket surge with under 90-minute email response time. “Onepilot’s ability to scale the workforce became a game-changer.” — Boris, Customer Success Manager
Ready to Attract Beauty Investors in 2025? Here’s How!
In the beauty world, it’s easy to get swept up in the hype of a bestselling product or a trend that’s taking off.
But let’s face it – product success can be fleeting.
What really separates brands that thrive from those that fade? A rock-solid strategy built on adaptability, innovation, and authenticity.
As we step into 2025, the beauty industry is brimming with opportunities—but only for those willing to rethink their approach.
领英推荐
Here’s what’s shaping up to be big this year, and how you can get ahead.
2024 was a cautious year for beauty investments, with?57 M&A deals closed by November, compared to 43 in 2023.
Why the hesitation?
Investors were laser-focused on profitability and shied away from risk. But 2025 is shaping up differently – private equity firms are sitting on $2.5 to $3 trillion in dry powder, and analysts predict a feeding frenzy in mid-tier beauty acquisitions.
So If you’re a beauty brand with solid fundamentals and a scalable model, this could be your year to shine.
What’s hot in 2025
1?? Smart Channel Diversification: Ken Wasik of Capstone Partners sums it up: “Strategic buyers want proof that brands can still sell through their pipes.”
That means success across both digital and physical channels is key. If you’re crushing it online, it’s time to think about retail.
2?? Hyper-Localised Luxury Brands like India’s SkinInspired are redefining regional beauty with products tailored to local needs – think neem oil and turmeric for skincare.
It’s not about casting the widest net; it’s about diving deep into specific markets.
3?? Innovation in Intersectionality Beauty, wellness, and biotech are converging in exciting ways.
Fragrance products tied to health data and biotech brands like Mother Science are paving the way.
Analysts predict biotech beauty investments will double in 2025.
Now, what’s not working anymore?
?? Empty Promises:?Investors are over “feel-good” brands that lack real innovation or science-backed results.
Clean beauty is no longer enough—brands need data-driven proof that their products deliver.
?? Surface-Level Diversity:?Offering a wide range of shades isn’t revolutionary anymore—it’s expected. Instead, brands that go deeper, offering hyper-personalisation for different climates or skin behaviours, will stand out.
Wanna check out some winning examples??
Topicals
This skincare brand is the poster child for what’s working in 2025.
Affordable prices (￡14-￡35), community-driven marketing, and a focus on solving real problems like eczema and hyperpigmentation for melanated skin have made them a standout.
Female health brands
The wellness boom is driving demand for solutions that cater to women’s long-term health—from hormone balance to longevity.
Brands tapping into this space aren’t just selling products; they’re building movements.
How eCom brands can track yearly Meta metric trends to plan 2025 smarter
Why this is critical
Most eCom brands rely on averages in Ad Manager, which often mask key performance trends.
This approach makes it hard to identify bottlenecks, recognise strengths, and plan effectively.
To create a winning strategy for 2025, you need a clear, real-time view of your metrics.
Here’s a quick and actionable way to build a colour-coded Google Sheet that tracks your Meta metrics in real time.
???Watch this explainer video?to get started.
Quick steps to build your real-time tracker
Set up two-minute reports
Track key metrics and focus on the following performance indicators:
Use last year’s data to spot trends and set benchmarks.
Add colour-coding and apply a simple traffic light system to make insights easier to interpret:
Analyse trends
Why this works
This tracker is more than just a way to view your data – it’s a complete roadmap for growth.
By tracking your Meta metrics in real time, you’ll:
With these steps, you’ll be set to approach 2025 with confidence, armed with data that empowers smarter decisions.
Ready to get started?
Watch the explainer video now!
That's it for this week!
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