Plug-N-Play Launch: Times Now Talks Agile, Scalable Telecalling with SquadStack's CEO

The traditional approach to telecalling has always puzzled us at SquadStack: Why should businesses commit to annual contracts just to talk to their customers? Why should they pay for infrastructure they might not fully use? Why should they choose between quality and scalability?

These aren't just theoretical questions. Every day, we see businesses wrestling with these challenges. A D2C brand wants to scale up customer calls during its launch month. An edutech company needs to handle admission inquiries without long-term commitments. A real estate firm wants to follow up on leads without building an entire call center.

This is exactly why we've launched Plug-N-Play (PnP) - our solution that turns the traditional telecalling model on its head. No more waiting weeks to set up campaigns. No more minimum seat requirements. No more long-term contracts. Just start your campaigns within 48 hours and pay only for the leads you process.

What's interesting is how the industry's biggest players are starting to recognize this shift. Times Now recently sat down with our CEO Apurv Agrawal to discuss not just Plug-N-Play, but this fundamental change in how businesses approach customer engagement.

The conversation went beyond technology – it explored why businesses need this transformation now more than ever.

The most compelling part? Plug-N-Play isn't just about making telecalling more affordable. It's about making it more intelligent. When businesses aren't locked into rigid contracts or fixed infrastructure, they start thinking differently about customer conversations. They focus on outcomes rather than call volumes. They prioritize quality over quantity. They experiment with new approaches they couldn't try before.

We're seeing this play out in fascinating ways. Businesses using PnP are discovering that the ability to scale conversations up or down isn't just about managing costs – it's about being responsive to customer needs. They're finding that paying only for actual conversations encourages better quality engagement. They're realizing that flexibility in customer communication can be a competitive advantage.

But perhaps the most interesting shift is in how businesses view customer conversations themselves. When you remove the constraints of traditional telecalling – the long contracts, the infrastructure costs, the fixed team sizes – businesses start seeing each customer interaction as an opportunity rather than an obligation.

This is what drives us at SquadStack: the belief that every business, regardless of size, should be able to have meaningful conversations with their customers. With Plug-N-Play, we're turning this belief into reality. No barriers, no unnecessary commitments, just the ability to connect when and how you need to.

Read the full Times Now feature to discover how Plug-N-Play is driving flexible, outcome-focused telecalling.

Want to learn more? Start a conversation with us.