PLTFRM and Baidu AI Cloud Digital Human Center have signed a strategic partnership to bring AI digital humans to brand promotions and livestreaming

On September 5th, PLTFRM was invited to attend the 2023 Baidu AI Cloud Conference. At the event, PLTFRM and Baidu AI Cloud signed a strategic partnership. Both entities seek to deepen their collaboration and jointly develop and promote a novel type of AI digital human for livestreaming and video production.

Baidu AI Cloud's Xiling platform is an all-in-one 2D digital human livestream content creation tool built on a large language model. It amalgamates digital human avatars and content editing, featuring avatar training, short video production, AI livestreaming, intelligent live Q&A, SCRM, and content generation for marketing and livestream scripts. This platform dramatically reduces the expense of digital human creation and content production, while amplifying livestreaming operational efficiency, paving the way for innovative livestreaming scenarios.

PLTFRM: At the Cutting Edge of the AI Brand Ambassador Revolution

Established in 2012, PLTFRM is a Sino-French branding, digital marketing, and e-commerce agency. Since 2020, the company has been integrating Augmented Reality and digital humans into livestreaming operations on platforms such as WeChat video channel, Douyin (TikTok), and Red (Xiaohongshu). They've expanded testing to numerous platforms both locally and internationally, achieving expansive platform coverage.

The founder of PLTFRM stated, “AI virtual ambassadors amplify the potential of brand visibility in a social media environment that is increasingly gravitating towards video and live-video content.” Digital humans have found commercial applications in diverse sectors like technology, sports, fashion, and food.

The CEO of PLTFRM added, “Our alliance with Baidu presents opportunities for PLTFRM to boost its clients' online profiles, trim production costs, and elevate efficiency.” Over the past decade, PLTFRM has accomplished myriad marketing and e-commerce ventures for the FMCG, wine and spirits, and cosmetics sectors, amassing a robust network of brand partnerships both nationally and globally. The AI Digital Human extends PLTFRM's services, delivering a comprehensive solution merging premium products with digital humans, facilitating an incessant live streaming model.

Enhanced Execution of AI Digital Human Branding through Baidu Collaboration

By leveraging Baidu's vast in-house AI expertise, the Xiling platform from Baidu AI Cloud necessitates only 1-4 minutes of real human video footage to promptly produce high-resolution portraits, ready for deployment within 30 minutes. This technique considerably lowers the hurdles for adopting AI Virtual Brand Ambassador technology.

Emphasis on Livestream Commerce, Intelligent Marketing, and Copy Creation

The platform incorporates "Wenxin", a Baidu large language model, to smartly craft copywriting, notably boosting the efficiency and quality of content production. With simple keyword inputs, sellers can rapidly transform their product narratives into livestreaming scripts, easing live content creation.

Real-time Q&A and Engagement Amplify Live Interaction

Utilizing the "Wenxin" large language model, the system can smartly craft product Q&A from product descriptions, obviating tedious SCRM setups. During livestreams, the AI brand ambassador can address viewer inquiries. Audiences can engage with the AI presenter in real-time via comments, likes, and gifts, enriching the viewer experience.

Dedicated to aiding brands in navigating a swiftly evolving marketplace, PLTFRM delivers all-encompassing brand solutions. Their offerings span market research, analysis, strategy, brand positioning, marketing strategy execution, digital communication, and e-commerce operations. By embracing a round-the-clock AI-enhanced model, they aspire to drive unparalleled value for their clientele, substantially bolstering brand customer acquisition and conversion rates.