Plot Twist: Surge pricing, personal brand and fashion icons
Catherine Warrilow ??
Talks at really good tourism events and writes brand strategies for Visitor Attractions & Experiences ? Brilliant plans for confused brands.
I love this time of year - business follows nature and properly starts waking up from winter and springing into action. Everyone wants something now, trade is looking pretty good for Easter and I love the momentum of it all.
So what's new?
Being 100% unapologetically you
I was chuffed to be top of the bill at last week's inaugural Marketing Camp Conference in Oxford, speaking on personal brand and how important it is that you have presence beyond your CV or website.
"50 minutes is a long time to speak. It could go really slow but you made it go really fast"
I'll take that ??
Marketing Camp also run free monthly meetups so check those out if you're local.
Surge pricing and Merlin news
Merlin announced this week that they are introducing surge pricing and using AI tools to more accurately predict consumer habits and demand.
Quite simply, this is a shift from traditional dynamic pricing to the use of machine learning to refine the process.
I spoke to 8 BBC radio stations as part of a broadcast hour talking about what this means for families trying to save money. I anticipate there will be winners and losers - peak prices on good weather days could be even higher, but if you can choose where you're going last minute there will be savings to be had.
领英推荐
Blenheim launches Icons of Fashion
I stepped into the world of haute couture yesterday and attended the launch of the Icons of Fashion event at Blenheim Palace and it blew my mind.
I'm not a high fashion follower, more of a charity shop rummager, so I wasn't sure what to expect. It was incredible.
Make sure to pay a visit - Stella McCartney's sustainable fashion using things like apples and mushrooms to make leather are insane. As is the 'dining room' scene - you'll love it.
In other news...
? I've been approached to do some marketing lecturing at the local university - do I have what it takes to command a classroom?!
I had candied beetroot topped with whipped feta in a teeny cone at Blenheim....life changing.
Helping zoos, aquariums, gardens and museums drive attendance through paid media @ attend.media
1 年As a customer, I don’t hate surge or dynamic pricing. Lower cost days indicate lower crowds which is when I typically want to visit. I am curious how they’ll handle weather related pricing though. Will it be a set price based on predictive modeling for that time of year or will the price go down the day of if it rains? I’m sure they’ll learn a lot.