Plot Twist: Stephanie and ALL the chaos ducks
Catherine Warrilow ??
Brand Strategy for Attractions & Experiences with Purpose ? Brilliant plans for confused brands ? Industry Speaker ? Mentor ? Media Commentator
Hi,
Welcome back to Plot Twist - your weekly spoonful of brand marketing sugar.
I want to tell you about a wonderful woman called Stephanie.
She's one of those superhumans who just gets sh*t done.
And not just any old sh*t - THE GOOD?sh*t.?
Meaningful, purposeful stuff that turns heads, fills people's cup and makes the world a better place.
If you don't know the Ikigai principle, it's the bit that sits happily in the 'what the world needs from you' quadrant.
Stephanie has been growing her business, but with limited success. It needed funding - partnerships, sponsors and contributors. And ducks in a row, not running around causing chaos.
But there was something else holding the business back, especially when it came to growing the revenue of the business.
Her.
Stephanie had created an incredible community orientated business. One that had huge potential to grow and thrive.
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But unintentionally, she was starving it of Oxygen.
Why?
Because she was scared that she wasn't the right person to be the face of it.
To walk into a room, make the introduction and then state the ask.
"Hi I'm Stephanie, this is what I do, and this is why you would like very much to give us your money".
Stephanie had created a very transactional business model which meant that generating revenue had quickly become ugly and divisive.
We worked together on all elements of her brand proposition to make sure she had a coherent, practical plan. And we paid particular attention to this - the messy middle bit where she was trying to be too many things to too many different people and wasn't clear on exactly what she was, for whom and for what gain.
Once that was straight, everything started to fall into place.
Now she has a plan that she can action, renewed confidence, and although she was unstoppable before, now she's unstoppable without the detours, distractions or ducks.
Want to find out where the opportunities and clarity are hiding in your brand strategy? Let's talk.
See you soon.
Catherine.
Travel Technology Leader and Innovator / Connectivity, Distribution Technology Advisor to the Lodging, Attractions & Things To Do sectors / Strategic Partnerships / Event Speaker / Proud Father / Skier
5 个月Catherine Warrilow ?? This is a fantastic article and a very common problem for owner CEO's who suffocate their own success. Recognising the need for direction and help is often hard to admit. When you can recognise this and take the appropriate action it's a game changer.