The PLL Keeps Setting Records

The PLL Keeps Setting Records

Balancing life as a co-founder and player has been an ongoing challenge since we started the PLL three years ago...but a rewarding one at that.?

Three weeks into our third season, I’m happy to report that the league continues to grow in leaps and bounds.?

Some of the numbers across our first two weeks (week 3 numbers still coming in):

  • +162% Peacock live minutes streamed in Week 1
  • +132% Peacock total minutes streamed in Week 1
  • 93.5% increase in tickets sold over our first two weekends
  • 55.1M social impressions

No alt text provided for this image

As a digital first property, we’re thrilled to see the increase in consumption on Peacock. This is a strong representation of the audience we’ve built over the last three years and the way this audience consumes live sports.?

As a player on the field, having fans back in the arena has been truly energizing for the league, our players and the atmosphere at our games. Side note: if you want to experience the best live lacrosse in-person, be sure to get yourself and your friends to a game [TICKETS]. It was phenomenal to hear in our weekly TMM yesterday that we’ve set a record pace for ticket sales this season, up 93.5% from our inaugural season in 2019.

We have 8 game weekends remaining and we’re taking the tour all over the U.S.

No alt text provided for this image

Adding to the on-field experience, and despite our record not showing for it, this Cannons Lacrosse Club is really coming together. Hard for an expansion team to gel quickly, we're ranked second in the PLL on score differential, with each of our losses coming by 1 goal. Though without wins to show for it, stats are only...stats. So here's to turning some of those 1 goal games into the win column for the boys, and more SportsCenter top plays...

I take tremendous pride in building awareness around the game, and helping get the word out to a wider audience whenever possible. Last week's appearance on Late Night with Seth Meyers was a dream. Never would I have thought I would be talking lacrosse on set of a Late Night show...and here we are. Social clip below, with the full interview here.

I can say with certainty that the standard of pro lacrosse has never been higher than it is this season in the PLL.

The competition for roster spots is more intense than ever before, and the on-field product is something we're incredibly proud of.

We've brought in amazing new league partners like DraftKings, Public.com, HEX Detergent and Bose, accompanying our blue chip partners like Ticketmaster, Gatorade, Adidas, Progressive Insurance, Vineyard Vines and more.

To our fans, players, coaches, staff and partners, thank you for your support in getting this season off to a great start. We’ll continue to take the game to new heights as we keep the show rolling all summer long.

Yours in the journey,

Paul

Bryan Coco

Real Estate Broker

3 年

INCREDIBLE WORK SPREADING THE CREATOR'S GAME!

Brandon Drew Jordan Pierce

Multi-Hyphenate Creative Leader | Creative Direction | Writing | Directing

3 年

MORE WINS.

要查看或添加评论,请登录

Paul Rabil的更多文章

  • Train Smart: How to Prepare, Prevent, and Recover Like a Pro Athlete

    Train Smart: How to Prepare, Prevent, and Recover Like a Pro Athlete

    If you were training at a gym in 2009, you might've heard what often sounded like a power tool drilling soft tissue in…

    8 条评论
  • The Golden Secret

    The Golden Secret

    After another herculean Olympics, Katie Ledecky showed why she'll go down as one of the greatest Olympians ever. A…

    22 条评论
  • When mind over matter meets work ethic

    When mind over matter meets work ethic

    Dear friends, partners, and supporters of the PLL, The time between Christmas and the New Year is a special one. It’s a…

    14 条评论
  • A photographed season to remember

    A photographed season to remember

    I wore a different uniform this season. Beyond that, not much has changed.

    9 条评论
  • You cannot win without the inevitable loss

    You cannot win without the inevitable loss

    In my estimation, the secret to achieving success is knowing that only through failure, we can get there. I often think…

    23 条评论
  • This is why we're donating lacrosse goals to all 50 states & around the world

    This is why we're donating lacrosse goals to all 50 states & around the world

    My childhood memories mostly consisted of playing hoops on the backyard courts, baseball on the high school diamonds…

    36 条评论
  • Being Your Own Champion

    Being Your Own Champion

    Today we announced our most significant on-field partnership, having Champion sign on as our new and Official On-Field…

    13 条评论
  • Our Inaugural Pro Lacrosse Hall of Fame Class of 2022

    Our Inaugural Pro Lacrosse Hall of Fame Class of 2022

    Two years in the making we've wanted to honor the game's greatest professional lacrosse players to have graced that…

    6 条评论
  • An Honest Ending

    An Honest Ending

    After 23 years of playing this beautiful game, my time has come. This week, I had the humble pleasure of sharing the…

    84 条评论
  • Game On. The Next Lacrosse Experience is Here - and it’s Mobile

    Game On. The Next Lacrosse Experience is Here - and it’s Mobile

    To build the next UFC, it’s essential we continue to innovate and create new experiences for fans to stay engaged with…

    2 条评论

社区洞察

其他会员也浏览了